Raffles International Hotels & Resorts Partners with American Express to Launch Centurion Suites Wor

Landmark branding partnership a first for Raffles International and American Express

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. October 14, 2008

SINGAPORE, September 22, 2005. Raffles International and American Express announced yesterday, the official launch of exclusive Centurion Suites in eight Raffles hotels and resorts at seven destinations across the world. These suites offer the ultimate in luxury service and amenities for American Express Centurion Cardmembers globally.

This marks American Express' first partnership with an international hotel group to brand such a service for its highly discerning Centurion members.

The launch ceremony, held at the two Raffles hotels in Singapore, the Raffles Hotel and Raffles The Plaza, also marks the simultaneous launch of the Centurion Suites in six other Raffles hotels and resorts in Siem Reap and Phnom Penh (Cambodia), Beverly Hills (USA), Canouan Island (the Grenadines, Caribbean), Montreux (Switzerland) and Hamburg (Germany).

Centurion Suites are reserved specially for Centurion members who are accustomed to enjoying the finest things in life. As part of the Centurion experience, these guests will enjoy a complete luxury experience including arriving in style at the hotels in luxurious limousines and privileges such as a dinner for two specially prepared by the Chef in the comfort of their suite or at the Chef's table; a relaxing spa experience and 24-hour flexible check-in. The suites have been branded as "Centurion Suites" and will feature special Centurion-branded amenities to reflect the privileged status of Centurion members.

At the launch event, Mr. Ken Chenault, Chairman and CEO of American Express, on a visit from the United States, said: "Our partnership with Raffles International is a natural alliance between two iconic brands that are known throughout the world for excellence in personalised customer service. Our Centurion members are amongst our most valued customers worldwide and we are delighted to offer them a new standard in recognition and customised service with the launch of the Centurion Suites. We are particularly pleased this new global service is being offered in partnership with Raffles International."

Speaking at the occasion, Ms Jennie Chua, Chairman of Raffles International headquartered in Singapore, added: "As a trusted name in the industry for its standards of quality and award-winning concepts, Raffles International has always, without exception, focused on offering the best for our guests. Through this partnership with American Express, the Centurion Suite will present new heights of experience to the most discerning group of customers and further extend the reach and recognition of our brand worldwide. We look forward to welcoming American Express Centurion members from around the world to our landmark hotels."

The Centurion Card, widely regarded as the most exclusive card in the world, is specially designed to meet every need of the most demanding and highly affluent lifestyle of the upper crust. The Centurion membership is available strictly by invitation only to a very select group of Cardmembers in major international markets. As a highly sought-after lifestyle icon, the Centurion Card is renowned for delivering to its Cardmembers customised personal service around the clock, unsurpassed lifestyle benefits and the ultimate in attention and service.

The launch of the Centurion suites is the latest initiative that further builds on the successful partnership between Raffles International and American Express. Together, they have offered several unique privileges to affluent consumers around the world. A recent successful joint initiative was the offering of a complimentary Feed at Raffles dining privilege card to American Express Platinum Credit Cardmembers in Singapore. The response to that programme has been overwhelming.