Berna in Milan Picks IDeaS
FEBRUARY 7, 2008. IDeaS has announced that Hotel Berna, Milan, has implemented IDeaS V5i On-demand Revenue Management Solution to manage its pricing strategies.
Hotel Berna is an independent four star hotel located in the heart of Milan, and a sister property of Lugano Dante, Switzerland, a four star hotel which is already successfully employing IDeaS products.
"The extremely positive results obtained in Switzerland were the reason why we have decided to deploy IDeaS' solutions also in Italy. The relationship with IDeaS is key for our business, as it allows us not only to experience significant revenue increase but also to gain additional competitive advantages over our competitors." says Carlo Fontana, owner of the hotel.
Hotel Berna has already completed the implementation of all the available modules for the V5i system in order to forecast demand, differentiate its business, improve its profitability and account for uncertainty in the market. Fontana added: "In particular, the V5i BAR (Best Available Rate) module is a perfect fit for our facility. Thanks to its integration with our web-rate-shopper facility, it is a very powerful tool, and it will be fundamental in making pricing decisions while also incorporating competitive rate information. In addition to that, it guarantees quicker and better response to our competitors' moves".
"We are proud of this new relationship with Hotel Berna. It represents a significant step forward for IDeaS, as it provides an opportunity for us to prove ourselves in the Italian market, which has many independent hotels alike Hotel Berna a lot of potential for our business," says Fabian Specht, IDeaS Director, EAME. "Everyone at IDeaS strives to provide the maximum benefit to our customers through our cutting-edge revenue management solutions and we feel well positioned for future growth in this market."
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