SynXis Chosen by Select Marketing
To Represent the SQ Chain Code for their Portfolio of 200 Properties
SOUTHLAKE, TX, Ocotber 17, 2006. SynXis, the Sabre Holdings (NYSE:TSG) business that provides reservation management, distribution and technology services for hotels around the world, announced today that Select Marketing Hotels, the European marketing company representing 200 hotels worldwide, has switched all of their properties, including the Eazires Hotelreservations group, to the RedXTM Distribution Management System in order to consolidate the management of all channels including GDS, IDS, CRO, and bookings coming from their own website. RedX connects their properties to thousands of travel agents and millions of consumers shopping online; properties are represented under the SQ chain code.
Founded in 1992 by Monique Backes and Ron Scholtens, Select Marketing Hotels and Eazires Hotelreservations market their customers worldwide by offering a combination of innovative technologies and cost effective tools. By managing all distribution through the RedX Control Center, Select Marketing Hotels is able to reduce the number of extranets being managed resulting in a tremendous time savings. In addition to the consolidation, Select Marketing Hotels sites system flexibility and ease of use as contributing factors in making the decision to switch:
"We switched to SynXis and RedXTM to bring the GDSs, interfaces to third Party websites such as hotel.de and bookings from our own Website platform, together under one roof," commented Monique Backes, Managing Director, Select Marketing Hotels. "The clear layout, flexibility and simple handling of RedX captured our interest as it enables us to now offer more support to our hotel customers."
"After a very thorough systems review process we were thrilled to be chosen by Select Marketing Hotels," said David Meltzer, Vice President of Sales for SynXis. "Our technology combined with our international experience has proven to be a great fit and we are looking forward to this partnership.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
