St. Regis to Operate Hotel Within Dubai's Starhill Towers & Gallery Project

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. October 14, 2008

NEW YORK, NY / DUBAI, UAE. July 10, 2008. Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the introduction of its renowned St. Regis brand to the rapidly growing city of Dubai. Scheduled to open in 2012, The St. Regis Dubai and The Residences at The St. Regis Dubai will feature 220 luxuriously appointed guest rooms, including 44 Junior Suites, and 80 branded residences as well as three world-class restaurants, two bars, a fitness center, swimming pool, shops and more than 4,500 square feet of meeting and banquet space. Reaching new heights of modern luxury, The St. Regis Dubai will introduce an unrivaled dimension of luxury and bespoke service at one of the world's best addresses.

Offering sweeping views of the Dubai Creek, The St Regis Dubai will be just a short walk from the city's bustling commercial center and main shopping districts. The magnificent new property will be a featured component of the Starhill Towers & Gallery, a high-rise, mixed-use development owned and developed by ETA Star Property Developers. Featuring world-class retail, office, hospitality and residential components, the mixed-use project will occupy prime real estate in central Dubai within the multi-billion dollar Business Bay development, a nearly 21 million square-foot master plan by Dubai Properties.

Starhill Towers & Gallery is a unique business edifice that offers more than just freehold offices. It is a unique confluence of sense and sensibility. A mixed-use project comprising spectacular twin-towers, its outstanding business amenities are embellished with myriad leisure offerings.

The luxurious 'Starhill Gallery' will offer a bouquet of exclusive experience, from fashion, lifestyle, beauty and art to fine dining. A five-star hotel, hotel apartments and an array of recreational facilities go on to complete the "Bizort' experience.

Designed by the eminent DP Architects, Singapore, the twin towers are shaped to a convex curve with their elevations forming a wave-like appearance at the peak. The two tower blocks are connected by means of an open-to-sky garden belt that offers a spectacular view of the waterfront.

"The signing of The St. Regis Dubai is another sign of Starwood's commitment to develop all its brands in a fabulous destination like the Middle East," said Roeland Vos, President of Starwood Hotels & Resorts in Europe, Africa and Middle East. "We are delighted to be working with ETA Star Property Developers on this new project and we hope this development is the beginning of a long-term partnership."

Meeting the city's heightened demand for state-of-the-art meeting facilities, The St. Regis Dubai will offer more than 4,500 square feet of meeting and banquet space, as well as a business center, shops and private parking area. Adjoining and serviced by the hotel, the separate St. Regis ResidencesSM will offer 80 luxury residences consisting of one, two, and three bedroom layouts. Featuring an exclusive private entrance, The Residences will provide access to the hotel's luxury facilities including the fitness center, swimming pool and spa.

"We wanted this prestigious luxury brand to be part of our project and are proud to bring St. Regis to Dubai," said Mr Abid Junaid, Executive Director ETA Star Properties. "We are sure Dubai will benefit from the acclaimed luxury hospitality experience provided by St. Regis."

Following in the tradition of the legendary The St. Regis New York, The St. Regis Dubai will feature the famed hallmarks of St. Regis hotels including the iconic St. Regis Butler Service, bespoke guest experiences and luxury accommodations tailored to global travelers. Trained in the English tradition, the butlers provide ever-present, yet unobtrusive service while anticipating guest and resident needs and customizing each stay according to his or her specific tastes and preferences.