Mazatlan Holds 11th Annual Gran Fiesta Travel Event

Destination To Honor Travel Partners, Nov. 3-6

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. October 14, 2008

MAZATL'AN, Mexico (Oct. 10, 2005) Mazatl'an will hold its 11th annual Gran Fiesta Amigos de Mazatl'an, Nov. 3-6, honoring key travel partners, including wholesalers, tour operators, airlines and incentive companies, for their support in selling Mazatl'an as a destination.

Hosted by the destination of Mazatl'an, the Mazatl'an Hotel Association and the State of Sinaloa, Fiesta Amigos gives travel industry guests the opportunity to immerse themselves in the city's golden beaches and rich cultural heritage. This year's activities include a welcome dinner at the Mazatl'an Arts Museum in the Historic District and dinner the following night hosted by Pueblo Bonito Emerald Bay. A luncheon celebration will provide entertainment with music and dancing at Los Osuna Winery and tequila plantation hacienda. La Concha, an El Cid Resorts restaurant, will host the Farewell Dinner and Golden Deer Awards Ceremony. Guests also are invited to participate in the 11th annual Fiesta Amigos Golf Tournament at Estrella del Mar, an 18-hole championship course designed by Robert Trent Jones.

"Fiesta Amigos gives Mazatl'an the opportunity to show our gratitude to the industry," said Carlos Berdegu'e, vice president of the Mazatl'an Hotel Association and Tourism Board. "Mazatl'an is extremely thankful to our good friends who continuously promote this splendid destination to travelers worldwide."

At the Gran Fiesta Amigos, airlines and tour operators will receive the Golden Deer Awards for their efforts in promoting Mazatl'an and adding flights to the city. The 2005 Golden Deer recipient's are:

• Tour operator USA: Pleasant Holidays

• Tour Operator Mexico: Imacop Tour Corporation

• Air Charter Company USA: MLT Worryfree Vacations

• Air Charter Company Canada: Signature Vacations

• Air Charter Company Mexico: Magnicharters

• Internet Tour Operator: Travelocity

• Best Airline USA: Northwest Airlines

Often referred to as the Pearl of the Pacific, Mazatl'an, or "Land of the Deer," Mazatl'an is located on the Pacific Ocean in the state of Sinaloa. It is Mexico's second largest coastal city with nearly 600,000 inhabitants. The destination is divided into two main areas: Old Mazatl'an, the downtown and harbor area with historical attractions, and Zona Dorada or "Golden Zone," which runs seven miles along a coastal road. Mazatl'an has an international sports-fishing reputation with the largest Pacific Coast port in Mexico, featuring the largest fleet of commercial vessels. Sites of interest include: the historic 'Angela Peralta Theater, Archeological Museum, Republic Plaza, Ocean Museum, Botanic Garden, San Jose Chapel and the world's second-tallest lighthouse. Transportation is accessible via the local "pulmon'ias" or four-person open-air vehicles that have become a symbol of the city. Visit Mazatl'an on the World Wide Web at www.gomazatl'an.com.

For more information, contact Sharlet Brennan, YPB&R, at (407) 875-1111 or Sharlet_Brennan@ypbr.com

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