Laughlin Unveils New Branding Campaign
LAS BVEGAS, NV, September 12, 2008. The Las Vegas Convention and Visitors Authority in conjunction with the Laughlin Visitors Bureau recently rolled out its destination-wide campaign for Laughlin, Nev.: "Laughlin. It's Like You Own the Place." The re-energized brand and renewed vision emphasize the VIP treatment, as well as convenience and affordability that anyone can experience in Laughlin.
"Laughlin offers a combination of affordability, amenities and scenic riverfront location unmatched anywhere," said Terry Jicinsky, Senior Vice President of Marketing for the LVCVA. "'It's Like You Own the Place' conveys a sense of VIP privilege visitors enjoy that extends from dining and accommodations to entertainment and gaming."
Laughlin sits on the banks of the Colorado River and is just 90 miles south of Las Vegas. The research behind the campaign found that the river and accompanying water activities are the distinguishing factors for Laughlin among other southern Nevada destinations. A getaway to Laughlin combines the excitement of a casino destination with the beauty, ambiance and recreation of the Colorado River. From riding the waves on jet skis to relaxing in a scenic beachside cabana, there is something for every outdoor enthusiast.
Along with its position as a water and outdoor destination, extensive research also found that the Laughlin experience is approachable and unintimidating. From fine dining without a reservation, embarking on a yacht to sail the Colorado, to tickets to big-name concerts at a fraction of the price of other venues, visitors can plan the perfect getaway with ease and affordability.
In addition to year-round access to Laughlin's affordable first-class accommodations and a wide array of recreational activities, Laughlin has also become one of the leading special events destinations in the Southwest. Laughlin's River Stampede PRCA Rodeo, Xtreme Bulls event, and SCORE International Off-Road Racing offer something for every adventurous spectator.
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