Grenada: Accelerating to Full Recovery

. October 14, 2008

GRENADA, October 12, 2005. Grenada was wrecked by the might of Hurricane Ivan over a year ago. Losing some 90 per cent of her homes Grenada is now accelerating to a full recovery. The Grenada Board of Tourism reports that efforts to rebuild and enhance the tourism industry are successful, with new and enhanced attractions available and most of the hotels now open.

"One year into the rebuilding of Grenada, all hands are on deck to 'Build Back Better' and recreate a destination that truly reflects the capacity of Grenada to deliver services that exceed visitor expectations," said Naline Joseph, Head of Marketing for the Grenada Board of Tourism.

Currently, as it relates to the accommodation sub-sector, 1,087 rooms are available for occupancy. This constitutes approximately 68% of the room stock on the island. By the end of 2005, 90% of the pre-Hurricane Ivan room stock will be functional. Among those that will commence operations are the newly upgraded 80-room Coyaba Beach Resort and the 64-room Spice Island Beach Resort. Recent months have also seen the reopening of the renovated Blue Horizons Garden Resort and the Grenadian by Rex Resorts. The brand new Ki Ki Apartments, offering 17 apartments, also debuted recently near True Blue Bay.

The tourism product mix has been further enhanced with the introduction of adventure river tubing as Grenada's newest attraction and new video and audio equipment for the whale-watching experience with First Impressions.

Tourism Services Limited, a company specialising in Grenada adventure jeep and mountain biking, is now offering adventure tubing tours at the Balthazar River. The 60-90 minute tour package is US$45 per person and includes equipment, safety briefing and refreshment.

Training for taxi drivers, water taxi operators, ground tour operators, tourist vendors, managers, workers, and owners of hotels, as well as construction workers, received major priority during the summer.

"This was structured to ensure that the beginning of the new tourist season will take place in an environment that is equipped with fully trained and highly motivated service providers and stakeholders," added Joseph.

The cruise aspect of the industry is being upgraded as the second phase of the new cruise ship port and terminal project nears completion. The inclusion of duty-free shopping facilities and other commercial retail outlets in this multi-million dollar project will enhance the experiences that arriving passengers will have in Grenada.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.