aloft Chesapeake Opens

. November 15, 2008

WHITE PLAINS, NY, November 14, 2008. Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) in partnership with LTD Management Company today announces the opening of aloft Chesapeake, a bold, new lodging alternative in the vibrant Hampton Roads region of southeast Virginia. Designed to meet the needs of today's generation of style-conscious, tech-savvy travelers, the sleek, new-build hotel offers 136 spacious, loft-like rooms, accessible technology and a hip, urban attitude.

"aloft Chesapeake provides a stylish and contemporary environment to meet and play, work and stay," said Brian McGuinness, Senior Vice President of Specialty Select Brands, Starwood Hotels & Resorts Worldwide, Inc. "Alive with the energy of discovery and interaction, aloft Chesapeake is a perfect match for this dynamic suburb in Hampton Roads."

Located at 1454 Crossways Blvd in Chesapeake, the new aloft is convenient to Norfolk International Airport, Norfolk and the Virginia Beach oceanfront. Guests will also enjoy access to Hampton Roads' leading attractions including Busch Gardens Williamsburg, historic sites at Yorktown, Jamestown and Williamsburg, as well as the Outer Banks of North Carolina.

"We are thrilled to open the first aloft in Virginia, as it will bring a combination of sophistication and playfulness to the Chesapeake market," said Neel Desai, LTD's Managing Partner. "The aloft brand's innovative and fresh perspective on lodging provides a welcome alternative for travelers not just in Chesapeake, but throughout the Hampton Roads region. Aloft hotels is in a class of its own and people will want to experience the vibe of the Aloft brand."

Infused with the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Guest rooms feature nine-foot ceilings, oversized windows and the ultra-comfortable signature bed, as well as oversized walk-in showers and amenities created by Bliss(R) Spa. Each aloft room is also a combination high-tech office and entertainment center equipped with wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry all linked to a 42" flat-panel, LCD-ready television.

Designed in conjunction with world-renowned David Rockwell and the Rockwell Group, aloft offers atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mix communal lobby area and w xyz bar. The re:charge fitness center and splash pool give travelers options to de-stress and re-energize, while re:fuel by aloft, a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day.

aloft opened its first hotels in 2008 and expects to open 500 properties worldwide in the next five years. For more information on Aloft, please visit www.alofthotels.com.

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