ResortQuest Hawaii Returns to Former Name
Aston Hotels & Resorts
HONOLULU, HI, January 27, 2009 - ResortQuest Hawaii announced today that it is returning to its former esteemed and well-recognized name of Aston Hotels & Resorts. The change comes as the Hawaii-based management company celebrates its 61st year in the hospitality industry of Hawaii, as one of the state's largest hotel and condominium resort management companies. The Aston name evokes leadership and innovation in the travel industry and is widely recognized by consumers and travel professionals alike around the world.
"Returning to this well-recognized brand reminds employees and customers alike that the real spirit of hospitality is still very much alive at Aston Hotels & Resorts," stated Kelvin Bloom, president. "The new Aston Hotels & Resorts reflects an innovative attitude needed in today's challenging economic climate. It comes with over 60 years of experience delivering on a brand promise, building long-lasting relationships and creating lasting memories for millions."
The name change is the centerpiece of a complete re-branding campaign that will encompass a new image, including a logo that embodies the respected Aston reputation with a contemporary update.
Product enhancements are being developed that will include amenities and activities to enliven the company's 26 properties and to distinguish them from the competition. The Aston properties range from boutique accommodations to authentic charming plantation cottages to hotels and condominium resorts which offer the value of a complete condominium experience, a feature that will play particularly well as travelers become more cost conscious.
A key component of the expanded marketing campaign will be an increased sales presence in Asia, with the recent opening of general sales offices in China and Korea, complementing an already well-established presence in Japan. Initiatives have already begun to bring the new Aston name to China, Korea and Japan.
Aston was the first hotel management company in Hawaii to develop all-suite condominium resort hotels with the blending of two concepts: hotel services and spacious condominium accommodations for a combination of value and convenience. Today, Aston Hotels & Resorts has emerged as a leading provider of hotels and condominium resorts, offering 26 properties throughout Hawaii, boasting an inventory of more than 4,500 rooms with an assortment of hotels, condominium suites, villas and cottages to fit any lifestyle, taste and budget.
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