Lodging Interactive Launches Group 360
Online Group Marketing Service for Hotels
MARCH 16, 2009 - Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry, today announced the roll out of its innovative group marketing service, Group 360. Group 360 is a dedicated online marketing service designed to drive group and event business to hotels and resorts.
"Now more than ever hotels need to exploit all potential revenue channels and to think outside the box when it comes to prospecting for group and social event opportunities," said Mr. DJ Vallauri, President and Founder of Lodging Interactive. "Our goal with the Group 360 service is to provide hotels with a complete online marketing package that builds awareness with meeting planners, captures RFP leads and provides post event feedback."
Lodging Interactive's Group 360 service provides a dedicated group and social event micro website which includes stunning flash presentations and visuals along with interactive floor plans and capacity charts. In addition, Group 360 provides proactive monthly mailers to thousands of established meeting planners and captures real-time online Requests for Proposals (RFPs) which are also databased and rolled up into a monthly management report. Finally, Group 360 provides an online comment card which is sent post event to provide important service level satisfaction feedback to the hotel.
"Group 360 is a "turn-key" service, there is little to no work required by the hotel. In today's market it is important for hotels to maintain brand awareness with their prospective buyers, deliver service details quickly and follow up on guest feedback" stated Mr. Vallauri. "We integrate Lodging Interactive proprietary technologies to deliver a complete Group 360 package."
Each Group 360 client receives the following:
o Dedicated domain name for the hotel's Group 360 micro website
o Creation of a Search Engine Optimized micro website, with flash animation, floor plans & capacity charts
o Complete hosting services & 24/7 monitoring of the micro website
o Turn-key creative development for email marketing campaigns
o Monthly email campaign to over 12,000 opt in meeting planners
o Online RFP leads delivered in real-time to the hotel and includes monthly management reporting
o Link2Brand service to create personalized group web URLs for group & event customers
o Post-event online comment card with back end database management system
For more information and to receive a proposal, please visit:
http://www.lodginginteractive.com/group_360.htm
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
