VisitBritain Starts European Marketing Push
LONDON, UK, April 7, 2009 - VisitBritain is starting the European phase of its "Britain for Less" campaign, as part of its lb6.5m global push to market the UK as an affordable destination.
The strapline "See More for Less", will run across 18 European countries and take in a number of online and offline elements.
The campaign also includes a website, britainforless.com, to highlight value-for-money attractions and experiences.
Other activity includes online ads across relevant lifestyle and travel portals, including Expedia, Lastminute.com and Yahoo, as well as search and e-CRM activity.
The campaign will also push accommodation discounts, through Jurys Inns and the Intercontinental Hotel Group and low-cost flights through easyJet, which is offering cheap flights from 14 countries, including Germany, Poland and Switzerland.
VisitBritain has also partnered with GO-SIM to created a branded SIM card, which will help visitors avoid expensive roaming charges.
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