ZDirect Releases Innovative "On-Demand" Filters
HALLANDALE BEACH, FL, April 14, 2009 - Sending the right email message, to the right person, at the right time and without fatiguing your guest history is always a critical best practice for eMarketers. ZDirect's hotel clients do just that on demand, the following cool filters were recently released for users to segment their data within the ZMail(R) platform.
Guest Reservation Booking Windows with ZMail by ZDirect's booking window filter, hotel properties are able to market to their guests who have, for example, booked a reservation 3 days before check in, thus identifying a last minute guest... or conversely, market to families who book their vacations six months out.
Cancellations: Hoteliers can market to their guests who have cancelled a reservation within a particular date range, for future stay.
Zip Code Radius: Marketers are now able to identify guests who live within certain range of their property, thus segmenting their "drive" market. As another example, properties could exclude guests who live 800 miles away as to not annoy guests who would not be able to get to your property for a last minute email special. In addition to the radius, marketing managers will also be able to input zip code ranges, for example "90210" to "90300".
For further information, please contact:
Bob Fill, Vice President of Product Marketing, [email protected] Telephone: (843) 492-4046.
Web Site: http://www.zdirect.com/
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
