Rainmaker Announces Revolution 1.6 Revenue Management

Implements Promoted Demand and Multiple Forecasting Models

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. April 28, 2009

ATLANTA, GA, April 27, 2009 - The Rainmaker Group, the world leader in automated profit optimization software and services to the gaming hospitality industry for total customer value, announced its implementation of the industry's first automated, fully integrated promoted demand and multiple forecasting model revenue management solution. Version 1.6 of the revolution SM Product Suite includes demand forecasting and pricing optimization for marketing promotions, events and other factors that influence demand and drive revenue and profitability for gaming hotel operators. The Rainmaker Group provides revenue management services to companies that include Wynn Las Vegas, MGM MIRAGE, Trump Entertainment Resorts, Foxwoods Casino Resort, and Harrah's Entertainment.

"In the past ten years, our industry has moved from yield management based on room revenue to revenue management based on total customer value. A specific part of that transition is more effective marketing promotions," said Tammy Farley, principal and EVP of The Rainmaker Group. "The industry is now ready for the next step: automating the relationship between marketing and revenue management. It includes two major areas: promotions and multiple forecasts. Our new version 1.6 of the revolution Product Suite allows you to forecast demand generated from specific promotions and measure the effectiveness of each promotion. This extends the power of a customer's existing campaign management system. Secondly, the ability to forecast promoted demand along with the ability to forecast other, related demand streams increases forecast accuracy. Other systems lump all revenue streams together in a "one size fits all" approach, which is easily outgrown."

Rainmaker is the only profit optimization company that provides automated integration between marketing and revenue management. For half a decade, companies like Harrah's Entertainment and Wynn Las Vegas have seen consistent growth using this approach.

1-minute video: Tammy Farley, Principal and EVP of The Rainmaker Group, explains the "hand and glove" relationship of marketing and revenue management in the company's total customer value solution for gaming hotels, which includes promoted demand and multiple forecasting models..

The Rainmaker Group's revolution Product Suite is an enterprise profit optimization system for hotels and casino hotels to increase revenue by instantly determining the minimum acceptable value of each new reservation based on total customer value, and securing the most profitable mix of business, while ensuring space availability for a client's best customers.

In June 2008, Rainmaker released the revolution Product Suite on Microsoft software platform, providing clients with the flexibility, via Microsoft's .NET Framework architecture, to self-host or have Rainmaker host their applications.

Last Fall Rainmaker announced its expansion into the Asian markets with the opening of a regional office in Singapore.