Holiday Inn Express Gadsden Signs on to Brand Relaunch

• 
  SAVE
• 
  SHARE
• 
  TEXT SIZE
• 
  PRINT
• 
  COMMENT
• 
  PDF

. April 27, 2009

APRIL 27, 2009 - The new Holiday Inn sign introduced in 2007 is making its way around the world. And today, the Holiday Inn Express and Suites-Gadsden announces this green and blue beacon of hospitality that will light the way for visitors to Gadsden, AL. "How exciting and what an honor to be one of the first Holiday Inn Express Hotels in Alabama with the new sign," said Michael Blount, General Manager.

The new sign is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand family relaunch program established to create a more contemporary brand image, increase quality and drive consistency. Holiday Inn Express and Suites is the first in Gadsden and among the first hotels in the world to receive the sign.

"We have set an aggressive pace to relaunch our complete estate of nearly 3,200 hotels, 413,406 guest rooms and 12,000 signs by the end of 2010," said John Merkin, Senior Vice President of Holiday Inn Brands in Americas. "And with the addition of Holiday Inn Express and Suites-Gadsden we are off and running on our journey to make every Holiday Inn hotel as great as our best one."

Elements of the relaunch for Holiday Inn Express include:

Redesigned Brand Signage

An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.

Warm Welcome

A new signature arrival - including new lighting, landscaping and design features - that creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a complete sensory experience, and a decluttered front desk promotes a more efficient and interactive check-in process.

New Service Promise

A best-in-class service culture - "Stay Real" - to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers. Genuine people delivering real service. Leading the charge will be a newly created position at each hotel - the Guest Experience Champion.

"We look forward to offering our guests an enhanced stay experience with exceptional levels of customer service," said Michael Blount. "And we are especially pleased to be among the first wave of properties to showcase these new Holiday Inn brand family hallmarks."

As part of the relaunch, the Holiday Inn Express and Suites-Gadsden worked in partnership with the Love Center and the Etowah Baptist Association to repurpose the hotel's previous bedding and bath linens. The repurposed materials benefitted approximately 20 families in need in the Gadsden area.

The 70-room hotel is within walking distance to shopping and dining, and offers such business conveniences as a business center and a meeting room. Other amenities include a fitness room, access to a full service fitness facility and an outdoor pool.

The Holiday Inn Express-Gadsden, which is owned by Summit Investment Group of Gadsden, LLC, is located at exit 181 off of I-59 at 106 Walker Street, Gadsden, AL 35901. Telephone: 256-691-0225; Facsimile: 256-691-0230.