Maestro PMS 'Web Connection' Suite Adds Powerful New eMarketing Tool

eMarketing tool completes the 'total online solution'

. May 13, 2009

MARKHAM, Canada, May 13, 2009 - NORTHWIND-Maestro PMS, provider of MaestroTM enterprise Property Management hotel software and reservation software solutions for the hospitality industry, announced today that it has added a sophisticated Maestro eMarketing Campaign Management and Tracking tool to its 'Web Connection' suite. Web Connection featuring the advanced ResWave Booking Engine now delivers the industry's most complete e-Business suite of PMS-integrated online management controls, guest self-serve options, and marketing tools. NORTHWIND also introduced another enhancement to Diamond Plus Service with the rollout of Interactive Web Chat for Support to quickly provide help services that boost staff productivity and knowledge.

Web Connection Total Solution for online revenue, guest self-serve, marketing tools. Web Connection, featuring ResWave, delivers the industry's most comprehensive suite of PMS-integrated online management controls, guest self-serve options, and marketing tools that enable operators to:

Maximize room revenue across all channels for multiple properties with real-time proactive Maestro Yield Management
Add incremental revenue from guest-driven, self-serve booking of activities and amenities such as Spa, Golf and Dining
Have confidence in rate and inventory accuracy with real-time PMS integration
Create revenue generating options with Online Dynamic Packages
Drive yield strategies with 2-way GDS integration
Improve marketing and service with a 360 degree view of each guest
Provide online condo & timeshare owner management.
Increase loyalty with actionable predictive intelligence from online guest feedback tool (GEM).
Increase eMarketing ROI with emails consolidated from all channels and campaign management tools to target and track results.

New Maestro eMarketing completes 'Web Connection' Suite of e-Business tools

Effective email marketing generates significant return on investment, builds strong customer relationships, and helps hotels understand customers better to increase loyalty. Maestro's new eMarketing Campaign Management solution is the perfect addition to the Web Connection suite and complements ResWave to help hotels increase e-Business. The tool is intuitive and easy-to-use with an extensive feature list that is integrated with many advanced list profiling, reporting, and delivery tools. "The key benefit of Maestro eMarketing is that all customer emails and relevant guest data can be consolidated from all channels (GDS, POS, PMS, CRS, and CRO requests) and sent targeted permission-based emails to drive reservations to the hotel website for lower cost online reservations" said Warren Dehan, president of NORTHWIND-Maestro PMS. The flexible Maestro eMarketing solution offers both full service and self-service options and includes the following features:

List Management: Manage subscribers, segment lists into target groups and personalize emails easily
Content Creation: Create dynamic HTML and text emails or customize pre-designed agency-quality templates
Deliverability: Ensure delivery rates are high and maintain good standing with authentication audits, spam scoring meter, list unsubscribe
Web Analytics: Geo-tracking, analytics, activity reports of open rates, click thru's and conversions with Google Analytics.

Valuable guest feedback (GEM) increases loyalty

Guest Experience Management, GEM, is a sophisticated automated online Guest Feedback and customer relationship management tool integrated with Maestro PMS featuring detailed reporting, evaluation and collection capabilities to provide operators with Predictive Intelligence.

Maestro enhances Diamond Plus Service with Real-Time Web Chat Support to increase productivity

"In tough times, our main focus is helping clients be successful - not scaling back on service or tools," said Dehan. "Live Web Chat Support is a new real-time client care channel that complements Maestro phone and email support. The interactive Chat and desktop sharing features enable hotel staff to quickly get help and work effectively with Maestro system specialists to operate at peak productivity." Diamond Plus Service now offers even more to Maestro users including: