Kimpton Gets Personal with Confirmation E-mails
DECEMBER 15, 2005. Retention e-mail marketing services expert, iPost, has developed confirmation and promotional e-mails for Kimpton guests that utilize basic hotel booking data to enhance loyalty and cross-selling.
Kimpton, a San Francisco-based boutique hotel collection, has always excelled in surpassing guest expectations. Its signature fireplace-bedecked lobbies, elegantly designed guestrooms, and friendly, chef-driven restaurants are treasured by travelers throughout the world.
The hotel group is a long-time user of Pegasus' central reservation system (CRS). iPost has integrated its service directly with the Pegasus CRS, taking data from each Kimpton hotel reservation and sending confirmation e-mails to the guest. Through iPost, these e- mails now include personalized messages to guests, promoting the Kimpton loyalty program as well as cross-selling guests to Kimpton restaurants, as well as other Kimpton hotel properties. Additionally, iPost sends periodic, personalized e-mails to these guests about hotel promotions and properties of interest. In this integration, Pegasus continually notifies iPost of new, changed and cancelled bookings at Kimpton properties.
The Pegasus/iPost integration has enabled Kimpton to increase revenues through higher room bookings and improved guest retention. Kimpton Distribution Manager Erica Penley said, "The Pegasus and iPost connectivity is very versatile and flexible with the needs of Kimpton Hotels to provide complete and accurate information on the confirmations, while giving a great first impression of our hotels to our guests." iPost CTO Bart Schaefer said, "We are very pleased about our work with Pegasus; our integration allows us to aid Kimpton in offering its trademark attention to customers."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
