Starwood in Media Drive
JANAURY 20, 2006. MediaVest USA is being appointed the media planning and buying agency for off-line media that will represent Starwood Hotels and its brands.
In addition, Starwood has expanded its relationship with Deutsch, which already handles creative duties for the Sheraton and Westin brands, and recently awarded the agency its Sheraton.com business in a review that included several agencies. Avenue A/Razorfish will continue to handle Starwood's online advertising and media planning.
Javier Benito, Starwood's Executive Vice President and Chief Marketing Officer commented, "This is a defining time for Starwood as we continue our transformation from being a real estate company that owns hotel brands to a branded lifestyle hotel company with world class brands that emotionally connect with our guests. Mediavest's vision for our brands combined with their depth of expansive research and consumer knowledge will help us continue with this transition and made them the perfect choice."
"Starwood Hotels is a renowned leader in the hospitality industry and we're excited about this new relationship and look forward to putting our strategic and creative use of media to work for them," said Laura Desmond, CEO, MediaVest.
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