Italy-Based Hotel Marketing Solutions Selects AnyRate Software
HMS to Exclusively Promote AnyRate Products in Italy
ROME, Italy / GERMANTOWN, TN, January 31, 2006. AnyRate Software, Inc. and Hotel Marketing Solutions, s.r.l., today announced the formalization of an alliance that will allow HMS to exclusively market the AnyRate competitive rate shopping products throughout Italy. HMS becomes the first European company certified to sell AnyRate products and services.
The agreement will allow AnyRate's leading-edge competitive rate shopping tools to become available to hoteliers throughout Italy immediately. John Romeo, President & CEO of AnyRate Software, stated that "our first European alliance called for a partnership with a special company with an outstanding reputation and team, and Hotel Marketing Solutions meets that need perfectly". AnyRate will bring its reputation for excellent technology and data quality along with very affordable pricing into a market that "is enthusiastic about utilizing competitive rate intelligence but in need of a more affordable alternative", commented Mr. Romeo.
Guido D'Ugo, Managing Partner of Hotel Marketing Solutions, stated that "we are extremely pleased to add competitive rate intelligence to the arsenal of tools available to the hotel industry in Italy through HMS". Mr. D'Ugo further noted that "it was important for HMS to be affiliated with the best competitive rate intelligence tool in the industry, and via this agreement with AnyRate, we have accomplished that goal."
AnyRate offers a variety of competitive rate shopping reports and tools, including the Flash real-time rate search tool, which will be the featured product in the package offered to Italian hoteliers by HMS. AnyRate Flash is a true real-time search tool that conducts rate searches upon customer request, ensuring the freshest, most up-to-date rate intelligence possible. This capability prevents the issue of stale data that can be experienced when some rate shopping vendors utilize "cached" or previously archived data in their "on-demand" report tools.
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