NBA Hall of Famer James Worthy to Speak to Beverage & Food Industry
Hoops Legend and Marketing Professional To Share Insights at "The Show" in Las Vegas
LAS VEGAS, NV, March 1, 2006. NBA Hall of Famer and marketing professional James Worthy will be speaking on Monday, March 6 at 9:40 a.m. at the Nightclub & Bar/Beverage Retailer Beverage & Food Convention and Trade Show ("The Show") in Las Vegas, which runs March 5-8, 2006 at the Las Vegas Convention Center.
Worthy, who is senior VP of national accounts with RP & Associates, will share his insights, strategies and tips for marketing brands in a seminar titled "Promote and Profit Like a Pro," one of the more than 80 educational sessions at "The Show." In the session, Worthy will educate bar, nightclub and restaurant professionals in creative and innovative marketing strategies to increase business volume and total revenue for brands and venue owners.
RP & Associates is a global, integrated marketing service and branded product manufacturing company. For more than 17 years, the RP & Associates team has built a solid reputation for providing successful branded consumer products and marketing solutions to national chain restaurants. As VP, Worthy provides direct, hands-on development of national accounts.
Worthy is an NBA Hall of Famer and former Los Angeles Laker. Business professionals who work with James soon find out what every NBA player knows: never was a nickname better suited to a player than James Worthy's moniker, "Big Game James." James received the Most Outstanding Player Award from the 1982 NCAA Final Four and was the number one selection in the 1982 NBA draft. He also received the 1988 NBA Finals MVP award and he was a member of three NBA championship teams with the Los Angeles Lakers (in 1985, 1987, and 1988).
"The Show" this year will be the most comprehensive learning experience for operators in its 21-year history. In addition to the 2,000-plus booths showcasing products and services in the exhibit hall, close to 80 educational sessions address every facet of operation, including beverage, food, promotions, management, security, entertainment and much more. To learn more about "The Show" or to register, visit nightclub.com or call (888) 966-2727.