British TV Bans Aussie Tagline
CANBERRA, Australia, March 12, 2006. Tourism Australia says that the decision to ban the "Where the bloody hell are you?" tag line for its UK TV campaign "is creating a talkability that marketers only dream about".
A few weeks ago Tourism Australia launched a global ad campaign under this strap line with the provision for 'colloquial language translations'. The organisation revealed on Saturday that the UK's Broadcast Advertising Clearance Centre (BACC) has banned it from using the tag line on TV.
However, Tourism Australia is turning the decision to its advantage. "More than 180 destinations advertised on UK television last year to attract tourists and only one of them, Australia, is now getting this type of attention," says Managing Director Scott Morrison.
"The campaign is creating a talkability that marketers only dream about."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
