Omni at CNN Center Rides Wave of Aquarium Success
ATLANTA, GA, April 17, 2006. A downtown Atlanta hotel known for service to conventioneers has found the right wavelength to reach Georgia Aquarium fans and leisure travelers while raking in the clams.
In four months, the Omni Hotel at CNN Center has taken more than 550 reservations for its "Splash" packages that the hotel created as part of its sponsorship of the Georgia Aquarium's Education Loop. The first Omni Hotel at CNN Center "Splash" packages generated gross revenue surpassing $100,000 since December, primarily from family and leisure travelers.
On pace to sell between 1,500 and 2,000 of these packages by summer, the hotel has created an additional "Big Splash" package set to go on sale in April priced at $199. The price for the original "Splash" package is $164.
Both the "Splash" and "Big Splash" packages include an overnight stay with deluxe accommodations for two adults, full breakfast for each guest, and one Georgia Aquarium two-person pass with no line-time to enter the attraction. The new "Big Splash" package also includes a specially designed beach bag containing Georgia Aquarium goodies such as a plush "Deepo" mascot fish, coloring books with crayons and colored pencils. Kids stay for $27 per child, which includes breakfast and Georgia Aquarium access.
The "Splash" packages are now on track as the best selling packages offered by the Omni Hotel at CNN Center, surpassing the hotel's other popular "Rendezvous For Two" themed packages, spa packages and other attraction packages. A new, two-night "CNN Splash Combo" package - which adds Inside CNN Atlanta studio tour tickets to the Splash Package - is gaining interest with prices starting at $330.
"Since we signed on to be a sponsor of the Georgia Aquarium Education Loop and began to offer special packages with tickets, we have been very pleased with the impact it has had on room sales, especially over the weekends," said Gary Froeba, managing director at the Omni Hotel at CNN Center. "We are happy to be part of the aquarium's educational focus because we know it is a great asset for the local community, but the bonus for the hotel has been an increase in leisure travelers through our doors since December."
The various "Splash" packages and all Omni Hotel at CNN Center promotions are listed at www.omnihotels.com in the Omni Hotel at CNN Center online "special offers" section.
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