Cable Beach's Ad Campaign Defines a Great Beach Vacation

FUN, VALUE, AND EASY ACCESS

. October 14, 2008

PLANTATION, FL, April 25, 2006. In its first-ever consumer advertising campaign, Cable Beach Resorts & Crystal Palace Casino shines a bright light on what today's value-vacationers are looking for - more beach time, less travel time, and lots to do at affordable rates.

"Cable Beach Resorts in Nassau is an enjoyable and exciting vacation destination that is ready for a new generation of travelers to discover," said Bryan Guillot, Chief Marketing Officer, Cable Beach Resorts & Crystal Palace Casino. "Using bright and colorful images that create a refreshing and playful look, our new ad campaign captures what makes a Cable Beach Resorts vacation such an unbeatable experience - the sun, fun and value."

The new ads, which were created by Las Vegas agency, the Schadler Kramer Group, have a fun and somewhat retro-inspired look, and introduce the new tag line - Cable Beach. Very Bright. The campaign breaks this month in major newspapers along the east coast, and continues throughout the rest of the year in regional lifestyle, in-flight and consumer travel and gaming magazines, as well as targeted online channels and travel trade journals.

Set on Nassau's most famous and beautiful beach, and complete with a casino, golf, live entertainment and a virtually endless array of amenities, Cable Beach Resorts & Crystal Palace Casino offers an ideal and affordable island getaway to one of the most easy-to-get-to destinations in the Caribbean.

Cable Beach Resorts include the neighboring Wyndham Nassau, Radisson Cable Beach and Nassau Beach resorts where guests can enjoy activities and amenities at all three properties no matter where they stay. Together, the resorts offer 1,941 guest rooms and suites, most with incredible ocean views; more than 20 restaurants and lounges; a complete tennis facility; an 18-hole golf course; over a half mile of Nassau's best beach; and a variety of water sport activities. In addition, the resorts are located within 15 minutes of Nassau International Airport, which is easily accessible by air via a number of domestic and international carriers.

Cable Beach Resorts also features the 35,000 square foot Crystal Palace Casino - the only casino on Cable Beach - which underwent a $6.7 million renovation and is the only casino in The Bahamas offering live poker, in addition to 50 table games, 760 state-of-the-art slot machines, video poker and video blackjack.

Cable Beach Resorts is an integral part of the revitalization of Nassau's famed beach, helping to restore its luster as a leading vacation and entertainment destination through its $85 million capital improvements program. Now well underway, Cable Beach Resorts improvement plans include renovations and upgrades for each property, including the addition of a recently-opened Starbuck's - the first on Cable Beach.

For reservations and additional information, call Cable Beach Resorts at 1-800-222-7466 or visit www.CableBeachResorts.com. The site features information on all three resorts, including direct links to each hotel for additional property information; and the ability to book online.

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