Tourism Board Modifies Slovenia TV Ad
SLOVENIA, April 26, 2006. The Slovenian Tourism Board (STO) has modified an advertisement promoting Slovenia as a tourist destination that will start being aired on global news network CNN in May.
The STO said it had considered "constructive criticism" in deciding to change the logo and catch-phrase of the ad, which now reads "Slovenia. A Diversity to Discover".
Moreover, the flower arrangement logo has been replaced by the Slovenian flag as an interim solution.
According to the STO, the issue of the Slovenian tourism logo must sill be worked out and the flag is an appropriate interim solution.
The changes were made at the recommendation of the Foreign Ministry after the STO sought the opinion of interested government institutions.
Slovenian Tourism Board (STO) has said the ad would be aired on CNN International Europe at least five times a day until 15 June and then again in September and October.
The ad, which was directed by Jasna Hribernik, used existing video material. The total cost of making and airing stand at SIT 187m (EUR 780,000).
According to STO director Barbara Guncar, the ad is just the first step in a series aimed at promoting Slovenia as a tourist destination.
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