HeBS Awarded "Best in Class"

Award for Outrigger Lodging's Grafton on Sunset Hotel Website

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. May 27, 2009

NEW YORK, NY, May 27, 2009 - Hospitality eBusiness Strategies (HeBS), the industry's leading full-service Internet marketing services and strategies consulting firm for the hospitality and travel verticals, today announced receipt of the prestigious "Best in Class" Interactive Media Award in the Travel/Tourism category for Outrigger Lodging Services' Grafton on Sunset Hotel in West Hollywood. There is only one Best in Class award winner in the Travel/Tourism category, and it represents the very best in planning, execution and overall professionalism. All of the judges for the IMAs are distinguished professionals and members of the IMC, an organization dedicated to elevating the standards of excellence on the Internet. Judges evaluate websites based on five criteria: Design, Content, Feature Functionality, Usability and Standards Compliance. To win an IMA a site must excel in each criterion and rise above competitors' sites.

Best in Class Winner:

• Grafton on Sunset (www.GraftononSunset.com) - Travel/Tourism

Previous Website Awards for Outrigger Lodging Services:

• Adrian Award and W3 Award for Le Montrose Suite Hotel (www.lemontrose.com)

• Interactive Media Award, Summit International Award and W3 Award for Le Parc Suite Hotel (www.leparcsuites.com)

• Summit International Award for Hotel Amarano Burbank (www.hotelamarano.com)

"We are thrilled with this most recent reward! We have been working with HeBS for over two years, and they have produced a number of award-winning websites for our company. All of our websites have been generating strong revenues and ROI's. Since launching the Grafton on Sunset website we have seen a significant increase in online bookings and leads. HeBS is helping the Grafton on Sunset - as well as the other hotels within our portfolio - utilize the direct online channel to optimize revenues despite this economic downturn. We look forward to continuing our successful relationship with HeBS" said John Fitts, President/CEO, Outrigger Lodging Services.

Max Starkov, Chief eBusiness Strategist of Hospitality eBusiness Strategies, notes that "this IMA Best in Class award in the Travel/Tourism category for the Grafton on Sunset website is the ultimate recognition of the fact that in this economy, going back to the basics is a sound strategy. Hotel websites designed according to industry best practices, complemented by ROI-centric Internet marketing campaigns, generate much needed revenues for our clients even in this economy. All of the websites we have launched for Outrigger Lodging Services have produced unprecedented ROIs for the hotels. The sites were also built with the latest technology available, allowing them the ability to evolve just as new media, Web 2.0, and new marketing trends evolve."

The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism. In order to win this award level, a website has to successfully pass through IMA's comprehensive judging process, achieving very high marks in each of our judging criteria including design, content, feature functionality and usability. Winning the Best in Class award is an achievement only a fraction of sites in the IMA competition earn each year.