CARINO's Beechwood Hotel to Adopt New GDS Chain Code

Worcester, MA Boutique Hotel to Take New Code "UN"

• 
  SAVE
• 
  SHARE
• 
  TEXT SIZE
• 
  PRINT
• 
  COMMENT
• 
  PDF

. June 04, 2009

NEW YORK, NY, June 4, 2009 - The Beechwood Hotel, a luxury boutique hotel located in Worcester, Massachusetts, has announced it will adopt CARINO Hotels and Resorts Worldwide's new Global Distribution System (GDS) code "UN". CARINO Hotels and Resorts Worldwide, a sales and customer information company dedicated to assisting luxury hotels, has launched the GDS code so that participating members will now be able to see and track directly the measurable results that the organization delivers.

"We are so excited about the wonderful prospects for our members with the new GDS chain code," said Joe Carino, president, CARINO Hotels and Resorts Worldwide. "We look forward to assisting the Beechwood Hotel, as well as the rest of our member properties, as a "one-stop" shop offering revenue and reservations support as well."

Not only will the new GDS chain code "UN" provide the ability for members to track the source of all reservations, it also opens up new opportunities for exposure and promotion of the properties. Seamless connectivity allows members to enter their data once and feed it across multiple channels, providing maximum exposure to more customers. The GDS chain code will feed information to major travel agency systems including Sabre, Amadeus/Apollo/Gallileo, and Worldspan that connect directly to more than 600,000 travel agencies worldwide. In turn, these systems power consumer travel websites such as Orbitz, Travelocity and Expedia, among others. Thus, the GDS code will also allow CARINO Hotels and Resorts Worldwide members to reach both businesses and consumers concurrently for the very first time ever since the organization's inception.

"We are very excited about the new opportunities that adopting the CARINO GDS code will afford us," said Mark Waxler, general manager for the Beechwood Hotel. "Our property combines the best of the leisure and business travel worlds, with a quiet, park-like setting and easy proximity to the downtown Worcester business and entertainment districts. We are continually looking for new ways to get the word out about the hotel and maximize our exposure, and are confident that by participating in this endeavor we will create new opportunities with consumers as well as other businesses."

CARINO Hotels and Resorts Worldwide will be using SynXis as its central reservation system provider. Through the partnership, consumers can book reservations at member hotels from CARINO's branded website, or from the hotels' own websites. New member hotels that join CARINO Hotels and Resorts Worldwide in 2009 must take the new GDS code, while current members have the option of retaining their current code, or migrating to the new CARINO GDS code.

In addition to the new GDS chain code, CARINO Hotels and Resorts Worldwide has launched a new website, www.carinohotels.com, as well as a new 800 number and call center services for member properties. CARINO Hotels and Resorts Worldwide also recently changed its name from CARINO Collection in order to reflect a more global focus, and is currently in the process of re-branding the organization.

As the only boutique hotel property in the Worcester, MA area, the Beechwood Hotel combines a unique blend of world-class lodging and amenities amidst a setting of old world charm and hospitality. From its unique circular structure and lush landscaped grounds to its dignified yet inviting d'ecor, the hotel offers its guests spectacular visual delights both inside and out. Situated in a Biomedical Park, the trees, historical buildings and impeccable landscaping surrounding the property create a picturesque and relaxing atmosphere. Located in the heart of central Massachusetts, the hotel is just minutes from the Worcester downtown business district, the excitement of music, entertainments, sports, universities and convention venues. For more information on the property, visit www.carinohotels.com.