The Jumeirah Essex House Selects Luxury Jeweler Mikimoto as Partner for "Pearl on a Pillow" Promotio

. June 11, 2009

NEW YORK, NY, June 10, 2009 - New York's famed Jumeirah Essex House overlooking Central Park is adding style and sophistication to travel by choosing The Original pearl jeweler Mikimoto to offer a very cultured and exclusive gift. The "Pearl on a Pillow" is Jumeirah Essex House's latest offering playing on the hotelier tradition of leaving chocolate on the pillow. Guests who book a luxurious suite will receive something sweeter, a complimentary $250 gift certificate to Mikimoto, the Originator of Cultured Pearls since 1893. This brand partnership is a landmark marriage of elegance and excellence.

"We are delighted that the Jumeirah Essex House is able to offer a one-of-a-kind experience for our guests with Mikimoto," remarked Scott Dawson, General Manager, Jumeirah Essex House. "Mikimoto's dedication to presenting only the finest quality cultured pearls streamlines flawlessly with the hotel's commitment to providing the premium in service and accommodations. We look forward to surprising our guests with a $250 gift certificate to the luxurious pearl jeweler located conveniently around the corner from the hotel."

"Both brands are at the pinnacle of quality and service making this program truly amazing for hotel guests," explains Meyer Hoffman, COO of Mikimoto America. "We hope that this gift certificate will help someone find the perfect piece of pearl jewelry," he added.

This exclusive gift is available only when booking a suite at the Jumeirah Essex House. This fantastic "Pearl on a Pillow" offer is valid from now until July 1, 2009 and the Mikimoto gift certificate can only be redeemed at one of Mikimoto's boutiques located in New York, Beverly Hills, South Coast Plaza and Las Vegas.

About Jumeirah Essex House:

The 509-room Jumeirah Essex House celebrated its 75th anniversary in 2007 and recently completed a major $90 million soft goods refurbishment project which includes South Gate, a spectacular new Tony Chi-designed restaurant, featuring renowned Executive Chef Kerry Heffernan. This historic New York City hotel, with a coveted Central Park address, is ideally located in the heart of Manhattan. Jumeirah Essex House is part of the Dubai-based luxury international hospitality group Jumeirah and sister to the world's most luxurious hotel, Burj Al Arab. Features of the hotel include breathtaking view as well as unrivalled conference and banqueting facilities.

The Jumeirah Essex House is a recipient of both the Michelin Guide's 2008 "Five Pavilions Award," and the 2008 AAA Four-Diamond Award. The hotel garnered three awards at the 2007 Annual World Travel Awards in New York including "North America's Leading Hotel," "North America's Leading Business Hotel" and "New York's Leading Business Hotel" voted by travel agents worldwide and was ranked second in the "Best Hotel in the U.S." category in Global Traveler Magazine's 2006 GT Tested Awards.

Other hotels in the Group's portfolio include Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London, Jumeirah Beach Hotel, Jumeirah Emirates Towers, Jumeirah Beach Club Resort and Spa, Madinat Jumeirah and Jumeirah Bab Al Shams Desert Resort & Spa in Dubai. For reservations, please call Jumeirah Essex House toll free at 1-888-645-5697 or visit http://www.jumeirah.com

About Mikimoto:

Mikimoto (America) Co., Ltd. is the American subsidiary of K. Mikimoto & Co., Ltd., the world-renowned Japanese company. In 1893, company founder Kokichi Mikimoto was the first person to develop a technique for the cultivation of pearls. For 115 years, Mikimoto has forged a proud legacy of unique design and is internationally respected and revered for its dedication to beauty and quality. Offering the world's finest selection of Akoya and South Sea cultured pearl jewelry, the Mikimoto name is synonymous with unparalleled expertise and service at every stage. Mikimoto continues to revolutionize the classic image of pearls by designing modern jewelry to satisfy today's fashionable customer. Mikimoto's American retail stores are located in New York, Beverly Hills, South Coast Plaza and Las Vegas, and the brand is also sold at select fine jewelers nationwide.

About Jumeirah Group:

Jumeirah Hotels & Resorts are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards. The Dubai-based luxury international hotel management group encompasses the world renowned Burj Al Arab, the world's most luxurious hotel and recognised as the symbol of Dubai, the multi-award winning Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah and Jumeirah Bab Al Shams Desert Resort & Spa in Dubai, the Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London and the Jumeirah Essex House in New York.

The Group's activities are, however, not restricted to hotel and resort management. The Jumeirah Group portfolio also includes Jumeirah Living, the Group's luxury brand of serviced residences offering effortless living in luxurious surroundings; global spa brand Talise; The Taste Department, the company's dedicated restaurant division; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management, the region's only fully accredited third-level academic institution delivering specialised degree programmes in hospitality management; and Jumeirah Retail, with its 15 stores and dedicated luxury online store. http://www.jumeirahcollection.com. Sirius, Jumeirah's Recognition and Rewards programme, offers members the ability to earn Sirius Points every time they stay, dine or shop with Jumeirah.

Building on this success, Jumeirah Group became a member of Dubai Holding in 2004, a collection of leading Dubai based businesses and projects, initiating a new phase of growth and development for the group.

Jumeirah has extensive expansion plans to grow its portfolio of luxury hotels and resorts into key gateway or letterhead cities and aspirational resort destinations worldwide. Currently, the Group has several luxury five-star properties under development in the United Arab Emirates, Jordan, Qatar, Oman, Bahrain, Kuwait, Maldives, Bali, Thailand, China, Argentina, Spain, England, Scotland, Germany and the US Virgin Islands. In 2009, the Group is eagerly anticipating the grand opening of Jumeirah HanTang Xintiandi in Shanghai, Jumeirah's first hotel in the Asia Pacific region.