Jolly Beach Vacations Undergoing Rebranding and Repositioning Efforts
JULY 8, 2009 - Jolly Beach Vacations, the only all-suites resort on Antigua, will be rebranded to differentiate itself in a market filled with resorts, villas and attractions containing "Jolly Beach" or "Jolly Harbour" as part of their name.
"Over the years, we have noticed our guests, potential visitors, travel writers and even the travel trade have been confusing Jolly Beach Vacations with the myriad of other properties and establishments using 'Jolly' in their names," says the resort's Marketing Manager Sharon Pascal. "Our rebranding initiative has been in the works for more than six months now and we expect to announce a name before the end of July."
Built in 2004, Jolly Beach Vacations includes 64 one- and two-bedroom spacious suites with full kitchens and large balconies to enjoy beautiful Antigua. The wide, peaceful beach, reputably the longest beach on the island, features majestic views of Montserrat and spectacular sunsets. Activities and amenities include complimentary non-motorized water sports, tennis, fitness center, "Kids Club," and several dining and entertainment options along Jolly Beach and at Jolly Harbour. The resort also offers golfing and fishing nearby. A haven for those craving peaceful moments away from the hustle and bustle of everyday life, Jolly Beach Vacations promises fabulous, friendly service and a vacation as active or relaxing as one chooses.
Madigan Pratt & Associates, Inc., a hospitality marketing and consulting firm has been retained to create a new positioning, name and logo for the resort. In addition to consulting, the firm offers customer relationship marketing strategic and implementation services to help upscale resorts, hotels and destinations.
Managing Director Madigan Pratt providesexpert counsel to the hospitality industry and is a conference speaker and author. He wrote the "7 Deadly Sins of E-mai l Marketing for Luxury Hotels," which was one of the top 50 articles in 2008 according to HotelMarketing.com. Industry pros can expect similar tips on the Madigan Pratt & Associates Hospitality Marketing Blog, which can be found at:
www.HospitalityMarketing.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
