Holiday Inn Miami Airport Joins Brand Relaunch
JULY 31, 2009 - The new Holiday Inn sign introduced in 2007 is making its way around the world. And today, the Holiday Inn Miami Airport announces this green beacon of hospitality will light the way for visitors to Miami.
The new sign is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand re-launch program established to create a more contemporary brand image, increase quality and drive consistency. Holiday Inn Miami Airport is the second full service Holiday Inn in Miami and among the first hotels in the world to receive the sign.
"We have set an aggressive pace to re launch our global estate of nearly 3,200 hotels, in excess of 419,000 guest rooms and 12,000 signs by the end of 2010," said John Merkin, senior vice president, Brand Management, Holiday Inn Brands, the Americas. "And with the addition of the Holiday Inn Miami Airport we are off and running on our journey to make every Holiday Inn hotel as great as our best one."
Elements of the Holiday Inn brand re-launch include:
Redesigned Brand Signage
An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.
Refreshed Guest Room
New bedding that redefines the look and feel of each guest room with fresh, white triple-sheeting and pillows that come in two comfort levels: "soft" and "firm." An enhanced bathroom that features an improved showerhead offering superior pressure, as well as a signature shower curtain with curved rod and new amenities to deliver a consistent bath experience that feels fresh and contemporary.
Warm Welcome
A new signature arrival - including new lighting, landscaping and design features - that creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a complete sensory experience, and a de cluttered front desk to promote a more efficient and interactive check-in process.
New Service Promise
A best-in-class service culture - "Stay Real" - to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers. Genuine people delivering real service. Leading the charge, will be a newly created position at each hotel - the Guest Experience Champion.
"We look forward to offering our guests an enhanced stay experience with a new look and exceptional levels of customer service," said Markos A Rivas.GM "And we are especially pleased to be among the first wave of properties to showcase these new Holiday Inn brand family hallmarks."
The 218-room hotel is within walking distance to the Airbus training center and only 2 miles away from the Miami International Airport, and offers such business conveniences as over 5000 square feet of flexible meeting space and a brand new business center. Other amenities include a refreshing outdoor pool, 24 hours room service, state of the art fitness center, complimentary high speed internet access, complimentary 24 hours transportation to and from the Miami International Airport as well as complimentary scheduled transportation to the Port of Miami Thursday through Monday, and our new El Mirador Restaurant and Vista Lounge which offers great food and fantastic views of the Miami Sky line.
Standard Holiday Inn guestroom accommodations feature comfortable double, queen or king-sized beds, a sitting area with a lounge chair, cable television, hairdryer, coffee maker, iron and ironing board, and new LG Flat screen TV's . For the business traveler, guestrooms provide a work desk and ergonomic chair, data ports, complimentary USA Today newspapers, and in-room check-out capabilities. High speed Internet access is also available.
The Holiday Inn Miami Airport, which is owned by Miami Springs Resorts Associates LTD is located at 1111 South Royal Poinciana Blvd, Miami Springs Fl 33166. Telephone: 305 885 1941; Facsimile: 305 884 1881.
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