Trust International Gains 13 New Clients

On Track for Increased Revenue in 20th Anniversary Year

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. October 23, 2009

FRANKFURT, Germany, October 20, 2009 - Building upon 20 years of continually investing in ever-new technology and strong customer interaction, Trust International is vibrant and growing during the current challenging times. Trust's leading CRS platform, yourVoyager, has attracted 13 new hotel groups as yourVoyager users in 2009. The new clients include: HotelREZ; Charming Hotels and Resorts; Classical Hotels; Hospitality Management Holdings (HMH), among them Coral Hotels & Resorts; Jebel Ali International Hotels; and Imperial Hotels. More client announcements are expected to follow in the coming six weeks.

“Centralized Reservation System (CRS) and Customer Relationship Management (CRM) technology is a big investment for hotels, so we are very pleased with the excellent year we have had with 13 new users transitioning from the competition to our yourVoyager CRS platform,” said Richard Wiegmann, managing director, Trust International. “While across the industry we see a general shortfall in bookings from hotels compared to last year, we are on track for increases in total revenues and transactions for 2009.”

Wiegmann noted, “We believe our growth speaks for our ability to deliver real value to customers in all environments and the importance of our consultative approach in assessing the clients needs and developing a comprehensive set of solutions tailored to meeting their needs and goals.”

360° Strategy Trust's consultative approach includes a complete rate audit and analysis of how hotel groups work internally and with the market to optimize their rate and distribution strategies. Trust's new yourVoyager CRS, which is currently being rolled out, is a customized CRS that works with a multitude of hotels' rate strategies, offers fully customizable feature sets - including lowest available rate/best available rate (LAR/BAR) and several yielding options. Structured as a portal with interactive dashboards, yourVoyager best supports what today's revenue managers and reservation agents are: knowledge workers that need a quick 360° view on all important information. On the integration side, Trust continues enhancing and adding property management systems, CRM, demand channel aggregators, rate comparison provider and social web monitoring services.

“yourVoyager gives hotels customized views of how they are doing day to day,” said Nigel Russell, senior director of Product Development, Trust International. “All clients have their own rate strategies, preferred analytics and PMS systems and even their own definitions of a lowest available rate. The yourVoyager platform enables them to have the broadest variety of concepts available at their fingertips in the way they want to see them. No matter whether the client is using legacy systems or the most advanced technology, yourVoyager acts as an integration portal that brings them all together simply and efficiently.

Increased use of yield management, rate loading delivering efficiencies, maximized rates Wiegmann noted, “One of our biggest achievements this year has been helping our hotel clients stabilize their revenues, maximize ADR and reduce overhead in a challenging environment. Our yield management and rate loading interfaces, such as our integration with IDeaS V5i or EzRMS, have been key factors in this area,” Wiegmann noted. “We've had record sales of these products and they are producing excellent results for our customers. At a time when many hotels are seeing decreased reservations, we're helping hotels stabilize their sales via electronic as well as voice channels and, at the same time, support efficiencies within the hotels rate loading teams and improve timeliness and accuracy.”

Signs of Rebound, Investing in Tech, Channels and Partners to Prepare Trust never stops investing in technology and in connecting to new channels and partners. Trust is driving an exponential growth in these areas and expects connections to 15 new direct channels and implementation of 30 more partners by yearend.

“We're seeing signs that the economy has bottomed out and is starting to rebound and we're very cautiously optimistic about next year,” Wiegmann noted. “We encourage all of our customers to invest in technology so they can fully participate when the economic upturn comes. We are fully prepared to provide them with whatever they need from start to finish. To use an analogy: We do not sell our customers our “Ferrari” and just hand them the keys. We teach them how to drive it and achieve peak performance. We're looking forward to that drive with them as we enter our 21st year.”