Barter Media Solutions Announces $200 Million Dollar Economic Stimulus Plan for the Hotel Industry

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. December 03, 2009

LAS VEGAS, NV. December 03, 2009. Barter Media Solutions, the innovative alternative financing company, has announced a $200 million dollar economic stimulus plan for the hotel industry.

The program has been designed to help cash-strapped hotel companies and resorts substantially expand their advertising and increase their occupancy rate with guaranteed room night sales at their full retail rates.

With a $250,000 to $10 million advertising allowance for radio, TV, internet, print and much more, BMS' Hotel Industry Stimulus Plan provides companies with an instant advertising budget. Each business day these valuable untapped assets of hotels and resorts go to waste. Due to the state of the current economy, bartering is on the rise within the hospitality industry. It has been revitalized by the need to conserve cash and lower operating costs. In any economy, the intelligent use of barter for advertising allows hotel and resort owners to boost efficiencies convert their unsold rooms and meeting space into real currency that can be used to purchase major advertising campaigns.

For example, a hotel chain with 150 properties averaging 400-rooms per hotel that operate at 75% occupancy with a $175 ADR can create a $9.6 million media budget by trading just 1% of its unsold rooms. The trade credit buys advertising services (consumer and trade magazines, radio and television time, internet advertising and more) that the hotel chain would normally buy with cash. Or a high-end resort with 400 rooms that is even able to operate in this economy at an average occupancy rate of 79% still leaves 84 rooms per night as non-revenue generating. If the average room rate is $300, - even at 79% occupancy this property will lose $25,200 every day, $201,600.00 every week, or $1,008,000.00 every month equaling approximately $13,104,000.00 every year.

Many hotels and resorts are short on cash and long on unsold rooms, and feel compelled to cut back in many areas of their business, including one of the most important areas that they need to continue to invest in.... advertising, branding and marketing. According to an Aug 18, 2009 article that appeared in the NY times "No other sector in commercial real estate is suffering as badly right now as the hotel industry. In June 2009, the average occupancy rate nationwide was 54.6 percent — by far the worst performance reported by Smith Travel Research. The report concluded "Whether you are a hotel chain or an independent resort you need to advertise to gain new customers, gain market share and continue to build your business". High-end resorts have been hit hard by this economy and some now are reporting occupancy rates as low as 60% or less. Bloomberg reported earlier this year.

To learn more about this opportunity, please request more information by visiting
http://Resortmediasolutions.com

About Barter Media Solutions

Principals Marc Hatch and Jay Greenlees, combined, have almost 20 years experience in the field of barter, media and alternative financing. They owned competing businesses and were friendly competitors for years and in 2008 they joined forces and started Barter Media Solutions to provide an innovative set of financing solutions to meet the growing needs of small to medium sized businesses that are finding it increasingly difficult to get access to funds to meet their advertising, branding and marketing needs.

Contact:
Jay Greenlees
Barter Media Solutions
800 N. Rainbow Blvd.
Suite 174
Las Vegas, NV 89107
Tel: 702-216-2940
http://Resortmediasolutions.com

Media Contact:
Stacey Dolezal Susini
Zontis Public Relations
Tel: 214-454-9665
[email protected]
http://www.ZontisPR.com