TripAtlas.com Travel Professionals Benefit From 130% Increase in Consumer Leads as Portal's Growth Streak Continues

Web-Based Travel Resource Bridges Gap Between Agents & Consumers

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. February 09, 2010

TORONTO. February 8, 2010. In January 2010, TripAtlas.com ( http://www.TripAtlas.com ), the world's largest online travel resource, has seen a 130% increase in consumer travel leads from December 2009 - as well as a 60% increase since the summer - and is encouraging agents and tour operators to take advantage and become part of the fastest-growing all-in-one travel magazine, research and booking portal. Travel agents can access the site via www.TripAtlasPro.com, TripAtlas.com's dedicated website for industry professionals.

One of the site's travel veteran founders, Steven Kaufman, president of TripAtlas.com, is reaching out to travel professionals to further enhance the TripAtlas PRO program. "Thanks to our media partnerships, inspirational travel content and successful destination-sponsored marketing campaigns, the consumer leads have been pouring into the site," said Kaufman.

"It's a wonderful affirmation that we've hit on the right strategy with our business model, but lately we've had more consumer trip requests than our TripAtlas PRO agents can handle. We've started a membership drive to enlist additional agent specialists to handle the increase in generated leads," noted Kaufman.

Travel professionals can sign up for a free trial on TripAtlas.com/pro which allows them to respond to up to five leads. Once they've seen the proven value, agents can continue to use TripAtlas PRO without further commitment on a pay-per-lead basis (20 consumer leads for $19.90; 50 leads for $44.90), or they can purchase a TripAtlas PRO Enhanced Membershipfor only $395 per year or $35 per month. The membership fee includes access to 150 consumer travel leads per year (additional leads available less than $0.99 each), the ability to postan unlimited number of travel packages online, an enhanced online Storefront page, access to travel trends, customer relationship management and more. TripAtlas PRO members can purchase additional leads for less than $0.99 each.

Unlike other leading travel sites, TripAtlas.com does not take a commission or interfere with the business between consumers and agents. Online advertising on the site is also available with rate plans available upon request.

TripAtlas PRO is a comprehensive online platform for travel professionals combining four key elements - reviewing and answering travel leads, online marketing of travel packages, building customer relations and tracking industry trends.

When becoming a TripAtlas PRO, agents and the travel agencies have the ability to market themselves online by enhancing their company profiles - called "Storefronts" - with a variety of components including company website links, 10 descriptive keyword tags, detailed contact information, photos, staff bios, as well as an appearance in the "newest companies" section which is visible on most of the 90 million pages within TripAtlas.com.

"Becoming a TripAtlas PRO was one of the greatest and easiest decisions our agency has made in a long time because it has connected us with several new clients without spending a lot of money," said Ellen Karpman, President of Rockville, Maryland-based Research Travel.

"The lead referrals have been tremendous, while the site has transformed the way we are able to engage customers with products and offers that are of great interest. The annual fee is minimal, whereas the value TripAtlas PRO brings to the table is priceless," added Karpman.

Each week TripAtlas.com selects the most popular trips published by travel agents and wholesalers to be sent to consumers via weekly TripAlert emails. TripAlerts are sent to the thousands of consumers subscribing to TripAltas.com as well as posted on various social media outlets.

TripAtlas.com was launched in 2007 and has quickly grown into the largest online travel resource with more than 90 million pages in 12 different languages.

For more information contact TripAtlas.com at 1-877-374-8747, e-mail: [email protected] or visit http://www.TripAtlasPro.com, the industry side of TripAtlas.com.

TripAtlas.com

TripAtlas.com, the world's largest online travel resource, is designed as a web-based magazine and ground-breaking tool linking consumers and travel professionals by offering a one-stop-shop for international vacation planning with 90 million pages in 12 different languages including industry articles, blogs, trends, destination guides, hot vacation deals and the ability to connect to travel agents via referrals or live chats. Developed by travel agent and marketing industry veterans, and tested over the past two years with millions of unique visitors annually from over 200 countries and regions around the world, TripAtlas.com affords consumers the convenience of planning a vacation online with the reliability and comfort of booking with a knowledgeable travel professional through Trip Builder, the site's main feature.

For more information contact TripAtlas.com at 1-877-374-8747, e-mail: [email protected] or 477 Richmond Street West, Suite 903, Toronto, Ontario, M5V 3E7, Canada.

MEDIA CONTACTS:
KTCpr
Telephone: 516-594-4100
Kelly Graham
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Alexis Taggard
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