Hilton Hotels Partners with Paramount Pictures

Global hotel brand stars in Hollywood movies for over 60 years

• 
  SAVE
• 
  SHARE
• 
  TEXT SIZE
• 
  PRINT
• 
  COMMENT
• 
  PDF

. February 19, 2010

Singapore - February 18, 2010 - Hilton Hotels is ready for its close-up. The leading global hotel brand
has partnered with Paramount Pictures for its latest Hollywood blockbuster, Up In The Air, a compelling
story set within a world of frequent travelers. From Oscar® nominated director Jason Reitman, Up In The
Air will arrive in theatres across Asia this March, with the Singapore premiere slated for 4 March 2010.

Starring Academy Award winner, George Clooney, Up In The Air is about a frequent business traveler whose life on the road is threatened just as he is on the cusp of reaching ten million frequent flyer miles and after meeting the frequent traveler woman of his dreams.

“Up in the Air is a compelling story set within the world of frequent travelers. As the leading global hotel brand, Hilton welcomes countless guests around the world into our hotels each day and becomes part of their life on the road,” Dave Horton - Global Head, Hilton Hotels, said. “It is a true compliment to see Hilton represent the hospitality industry in this film and we are excited to give our guests opportunities to experience the amenities that these characters and other travelers value from our hotels.”

Scenes of the film were shot at multiple Hilton Hotels and signature Hilton products and amenities were used throughout. Props designed for the movie included a Hilton HHonors Diamond VIP card made for George Clooney's character, Ryan Bingham.

For the past 60 years, Hilton has played a significant role in Hollywood films. Producers started rolling film at Hilton hotels during Hollywood's Golden Age of the 1950s. Decades later, Hilton properties still set the stage for some of the most memorable moments in film, with highlights including Blue Hawaii, Diamonds Are Forever, Goldeneye, and Spiderman III.

In celebration of the film's debut, Hilton is also partnering with thisMoment.com - a new social media platform that lets people create and share beautiful, multimedia galleries about their experiences - to collect stories that illustrate how Hilton team members worldwide help guests make the most of their stays. Travelers can see and hear examples of true Hilton hospitality in the words of Hilton team members at Hilton.com/UpintheAir .

About Hilton Hotels
Hilton Hotels is the stylish, forward-thinking global leader of hospitality that welcomes guests in more countries than any other full-service hotel brand. The Hilton brand currently includes more than 530 hotels and resorts in 76 countries, and plans to serve travelers in 80 countries by the end of 2011. By offering innovative products, services and amenities, Hilton enables travelers to be at their best 24/7, whether travelling for business or leisure. Start yourjourney at www.hilton.com.

About “Up in the Air”
Paramount Pictures Presents in Association with Cold Spring Pictures and DW Studios, A Montecito Picture Company Production in Association with Rickshaw Productions in Association with Right of Way Films A Jason Reitman Film Up in the Air starring George Clooney, Vera Farmiga, Anna Kendrick and Danny McBride. The film is directed by Jason Reitman. Screenplay by Jason Reitman and Sheldon Turner. Based upon the novel by Walter Kirn. The producers are Ivan Reitman, Jason Reitman, Daniel Dubiecki and Jeffrey Clifford. The executive producers are Tom Pollock, Joe Medjuck, Ted Griffin and Michael Beugg. The director of photography is Eric Steelberg. The production designer is Steve Saklad. The film editor is Dana Glauberman, A.C.E. The costume designer is Danny Glicker. The music is by Rolfe Kent. The music supervisors are Randall Poster and Rick Clark.

This film has been rated R for language and some sexual content.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.