Professors Publish 2010 Lodging Market Potential Index
EAST LANSING, MI - (April 4, 2010) - A.J. Singh, Ph.D., ISHC, associate professor and Raymond S. Schmidgall, Ph.D., CPA, Hilton Hotels professor, both faculty members in The School of Hospitality Business at Michigan State University have written an article titled, “The Lodging Market Potential Index© (L-MPI©): Market Analysis Tool for Hotel Developers and Investors,” to be published in Lodging Hospitality magazine.
The Lodging Market Potential Index (L-MPI©) as a systematic and formal analysis was developed as a joint project between The School of Hospitality Business, MSU-CIBER, and globalEDGE to identify aggregate market potential and ranking for major lodging markets in the USA. Faculty researchers from The School of Hospitality Business at Michigan State University presented the research and development of this project and the pilot version of the index at the Midwest Lodging Investors Summit (MLIS) in Chicago, in July 2009.
This article presents the complete index (L-MPI©), which covers 25 market areas (as tracked by Smith Travel Research) that show long term potential of lodging investment.
To access the Lodging Market Potential Index© (L-MPI©) please click on the link below.
http://globaledge.msu.edu/resourcedesk/lmpi/
About The School of Hospitality Business at Michigan State University
Recognized as the top-ranked hospitality business school in the world, The School celebrates its 83rd year anniversary in 2010. The School has more than 9,000 graduates worldwide, including a number of leading academicians and industry executives, who have earned both undergraduate and graduate degrees. Founded in 1927, the mission of The School is to continually enhance The School's leadership position in hospitality business education through teaching, research, and service. The School offers an exceptionally well-crafted curriculum, taught by innovative professors who are leading textbook authors, sought-after consultants, and respected researchers. The mission of The School of Hospitality Business Alumni Association is to provide active leadership in support of the mission of The School of Hospitality Business through membership participation, image enhancement, financial commitment, and promotion of synergies among students, faculty, alumni, and friends. The First, The Original, and STILL The Leader. . . The School of Hospitality Business. For more information, please visit www.bus.msu.edu/shb /
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