Sanctuary Hotel Gears Up for 2010 Debut

“Dress Rehearsal” Rate Gives Travelers Nearly 50% Savings

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. April 13, 2010

New York, NY - April 13, 2010 - The Portland Square Hotel is getting ready for its final curtain call and currently undergoing a multi-million dollar transformation to become the four-star boutique Sanctuary Hotel. In anticipation of its 2010 debut, the Times Square property is giving guests an exclusive opportunity to preview newly renovated model guestrooms with a special “Dress Rehearsal” rate. Doubly named for The Sanctuary's close proximity to the theatre district and the hotel's preparation process for opening day, those who book a stay in one of the nine Sanctuary Studio rooms will receive a preview rate starting at $159 per night.( * ) Offering a savings of nearly 50%, once the property's overhaul is complete rates will start at $309 per night. With the hotel hoping to solicit guests' feedback on the new luxury accommodations, those who provide commentary from their stay (via email or to a hotel executive) will receive a $50 credit for a future stay.( ** ) This promotion is valid now through March 31, 2010.

“We are eager to unveil, and for guests to experience, the new Sanctuary Hotel,” said Hank Freid, CEO of Impulsive Group, owner and operator of the Sanctuary Hotel. “Therefore we decided to invite our guests to our 'Dress Rehearsal' for the new rooms and get a glimpse of the four-star experience to come.”

Travelers on a budget will delight in the opportunity to stay in luxe accommodations at a fraction of the price. Nine of the 125-rooms have been completely renovated and provide opulent amenities and chic decor. Guestrooms feature plush beds with European linens as well as 32- to 42-inch plasma televisions and iPod docking stations. The bathrooms boast a unique open design featuring quarried marble as well as a glass enclosure with a rain showerhead surrounded by adjustable drapery to create an intimate bath experience. Several of the guestrooms also showcase the original structure of the hotel with exposed brick or metal beams adorning the ceiling.

When The Sanctuary Hotel is complete it will provide a tranquil atmosphere among the hustle and bustle of Manhattan. The redesigned lobby will feature intimate alcoves and warming fireplaces as well as a hip lounge offering specialty cocktails.

To book the Dress Rehearsal offer, please call (212) 382-0600 or use promo code DRESS1 when booking online at www.portlandsquarehotel.com. For information about the Sanctuary Hotel please visit www.sanctuaryhotelnewyork.com

The Impulsive Group, a New York-based lifestyle hospitably firm, specializes in luxurious and designer hospitality real estate. The firm embraces unique design concepts and intimate guest service to create a collection of urban retreats that offer an alternative travel experience. Impulsive Group represents a diversified collection of sophisticated boutique properties in New York including Broadway Hotel and Hostel, The Marrakech and The Portland Square Hotel which will become the four-star boutique Sanctuary Hotel in late 2010. Along with posh hotels, Impulsive Group is also the owner and operator of several luxury charter yachts including the Impulsive, a 120-foot Norship in the Mediterranean and Caribbean. For additional information about Impulsive Group, call 212-247-2211 or visit www.impulsivegroup.com

( * ) Rates are based on availability, double occupancy and do not include tax or service charge. Not suitable for group bookings.*

( ** ) One hotel credit per room, per stay to be used for future bookings. Feedback must be provided prior to check-out or via email at [email protected]. Cannot be combined with any other offer.