Aloft Debuts in Winchester, VA
Starwood Aloft Winchester Delivers Style at a Steal in Scenic, Shenandoah Valley
June 7, 2010 - Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), announces the opening of Aloft Winchester. Owned and managed by Hotel Squared, this brand new destination sensation brings style at a steal to Winchester, Virginia with 99 spacious, loft-like rooms, intuitive and accessible technology and a vibrant, social atmosphere.
Located in the heart of Shenandoah Valley, Aloft Winchester is right by the entrance to Shenandoah University at the intersection of Millwood Pike and I-81. The stylish, new hotel is just minutes from Rubbermaid Commercial Products, Winchester Medical Center and Kraft corporate offices. Guests will also enjoy convenient access to Winchester Speedway, Apple Blossom Shopping Center and Rock Harbor Golf Course.
“Aloft Hotels brings a compelling blend of urban style and social interplay to downtown Winchester, in the heart of scenic northern Virginia,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “With its bold design and social atmosphere, Aloft caters to the next generation of travelers who expect their lodging to reflect their constantly evolving lifestyle."
“We are delighted to partner with Starwood to introduce Aloft to Winchester, a popular destination for both business travelers and vacationers,” said Bipin Patel, Owner, Hotel Squared. “Aloft Winchester targets both sophisticated travelers and area professionals with its eclectic and electric experience, lively re:mix sm lounge and w xyz sm bar.” Aloft Winchester joins a growing list of 40+ global destinations for the brand, located everywhere from Brussels to Beijing and Chicago to Charlotte.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
