New Tasmania Hotel Welcomes First Guests

. June 09, 2010

JUNE 8, 2010 - Australia's newest luxury hotel, Saffire, located on the picturesque East Coast of Tasmania near Freycinet, is now open.

Saffire is considered by its developers to be an iconic development for the Australian tourism industry. Its concept and design are like no other current hotel in the country, capturing the essence of the unique region and connecting with the environment to bring an authentic and enriching experience to guests.

“This project is one of great significance for our company, and is the culmination of years of market research and careful planning,” Mr. Greg Farrell, Tasmania Managing Director, said. “We wanted to ensure we built a development that was sympathetic to this beautiful area and its environs, yet still offers guests the most unforgettable experiences in accommodation, food and wine, activities and most of all, Saffire Service.”

Tasmania's Minister for Tourism Michelle O'Byrne said the state's tourism industry would benefit greatly from Saffire's opening. “Saffire delivers a new world-class ultra premium Tasmanian experience that will showcase the very best of our island state. I am confident that this experience will set new benchmarks in the premium tourism marketplace and rival the best in the world.”

Distinct in its design, exclusive in its features and set apart by its approach to individually tailored experiences and service, Saffire's approach is not constrained by traditional five-star ratings and standards, but instead sets a bold new direction for holidays and accommodations in Australia.

Saffire features 20 luxury suites, each offering sweeping views of Great Oyster Bay and the Hazards Mountains with complete privacy from the neighboring suites. Tasmania's freshest produce and finest wines and beers will be showcased in Palate restaurant and The Lounge bar. All guests can restore their well-being in the premium spa facilities and on-site gym. Exclusive Signature Experiences have been developed accessing little-known areas of the Freycinet Peninsula, and a range of other activities can be tailored to suit guests' desires.

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Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.