ONE Travel Conference is January 16-18, 2011, Langham Hotel, Pasadena, CA
Presented by: Shop America Alliance, US Cultural & Heritage Tourism Marketing Council, and Cultural & Heritage Tourism Alliance In Partnership with California Travel & Tourism Commission
August 10, 2010 - Thought leaders in the Shopping, Dining and Cultural-Heritage Tourism sectors have announced plans to combine three successful conferences (Shop America Tourism Conference, Cultural & Heritage Tourism Conference and the California Cultural Tourism Conference) into the ONE Travel Conference on Shopping, Dining and Cultural Tourism, to be held January 16-18, 2011 in Pasadena, CA.
Keynote presenters including Roger Dow, CEO of the U.S. Travel Association; Helen Marano, Executive Director, U.S. Department of Commerce/OTTI and Caroline Beteta, CEO of California Travel & Tourism Commission will be joined by more than 35 influential presenters and 225 delegates from throughout the USA for three days of executive level idea exchange, partnership development, SASI-ONE Awards for innovative marketing and VIP Workshop Tours with shopping, dining and cultural trend setters in Pasadena, Los Angeles and at South Coast Plaza in Costa Mesa.
Shopping, Dining and Cultural-Heritage Travel are consistently ranked as the top three travel activities in the USA, according to data tracked by the U.S. Department of Commerce/Office of Travel & Tourism Industries (OTTI) and the U.S. Travel Association. With the recent passage of the Travel Promotion Act, growth in international inbound travel, along with the ongoing economic recovery fueling domestic travel, the conference is focused on addressing new opportunities for business development and growth for the travel industry.
“The ONE Travel Conference is a win/win for all involved,” states Rosemary McCormick, President of Shop America Alliance and co-producer of the ONE Travel Conference. “Experiential travel is what consumers want today, more than just 'heads in beds.' Several research studies underscore the synergy between shopping, dining and cultural-heritage travel. At the ONE Travel Conference, we will explore and celebrate the best practices in promoting these important travel sectors. The program, developed with input from our advisory committee of industry leaders, will focus on delivering ROI through the Power of Partnerships.”
“Our goal is to unify these powerful travel industry segments so we can speak with ONE voice on the importance of promoting these top travel experiences. They are key economic drivers and job providers, “ states Sheila Armstrong, Executive Director of the US Cultural & Heritage Tourism Marketing Council and co-producer of the ONE Travel Conference. “The Travel Promotion Act provides new and exciting national and international marketing opportunities. There are many creative approaches to experiential marketing. Delegates at the ONE Travel Conference, destination marketing organizations (DMOs), shopping, dining and cultural-heritage leaders along with international tourism partners, have the unique opportunity to shape new initiatives that will benefit all.” Ms. Armstrong also serves on the U.S. Department of Commerce's Travel & Tourism Advisory Board charged with advising Gary Locke, Secretary of Commerce, on tourism policy issues.
“The Cultural & Heritage Tourism Alliance (C&HTA) is pleased to take a lead role in planning and promoting the ONE Travel Conference, “states Barbara Steinfeld, Vice President of Tourism, Travel Portland and spokesperson for the C&HTA Board of Directors. “Our cultural and heritage partners are industry leaders who look forward to sharing their expertise and best practices with this expanded audience and developing new partnerships.”
Susan Wilcox, Industry Relations Director, California Travel & Tourism Commission, states, “California is pleased to welcome the premier ONE Travel Conference to beautiful Pasadena, California and the historic Langham Hotel and to be partners in planning and promoting this industry milestone event. California actively promotes our wide array of superb shopping, trend setting dining and rich collection of cultural and heritage treasures.”
Registration for the ONE Travel Conference is open at OneTravelConference.com with complete program, sponsorship opportunities and special hotel rates along with SASI-ONE Awards Entry and Silent Auction Donation Information. The Silent Auction will benefit the Destination & Travel Foundation's Educational Initiatives and local cultural programs in Pasadena. The Conference delegate fee is $495 per person through August 31, 2010 and $595 from September 1 through December 31, 2010, subject to availability.
For more information, contact the ONE Travel Conference producers:
Rosemary McCormick
Shop America Alliance
707-224-3795
[email protected] or
Sheila Armstrong
US Cultural Heritage Tourism Marketing Council
843-341-6392
[email protected] or
visit ONETravelConference.com
ONE Travel Conference on Shopping, Dining & Cultural Tourism 2011 Advisory Committee:
Beverly Barsook, Museum Store Association
Anita Boeker, Craig Realty Group
Rochelle Branch, City of Pasadena
Randy Cohen, Americans for the Arts.
Werner Escher, South Coast Plaza
Joann Haden-Miller, Atlanta Convention & Visitors Bureau
Linda Harper, Cultural Tourism DC
Lisa Hasenbalg, San Francisco Convention & Visitors Bureau
Julie Heizer, U.S. Department of Commerce, Office of Travel
And Tourism Industries
Colleen Kalchthaler, VisitPittsburgh
Laura Mandala, Mandala Research
Nan Marchand, NM & Associates
Susan McCloskey, California Travel & Tourism Commission
Michael McDowell, LA Inc., Los Angeles Convention & Visitors Bureau
William Nix, Palm Beach County Cultural Council
Monica Smith, Pasadena Convention & Visitors Bureau
Richard Peterson, California Academy of Sciences
Jane Sandmeier, Huntington Library, Art Collections & Botanical Gardens
Lisa Scalia, Melting Pot Food Tours
David Singleman, J. Paul Getty Museum
Barbara Steinfeld, Travel Portland
Jonelle Tannahill, California Travel & Tourism Commission
Alex Thomas, Mississippi Development Authority/Tourism
Patricia Washington, Greater Philadelphia Tourism Marketing Corporation
Tracey Wickersham, Seattle Convention & Visitors Bureau
Karen Whitaker, Shasta Cascade Wonderland Association
Berkeley Young, Young Strategies
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
