Vetrazzo's Hollywood Debut this Weekend
JANUARY 19, 2007. Don't forget to mark your calendar this Sunday, January 21st, for Vetrazzo's debut on the Home & Garden channel, HGTV.
Actor and Environmentalist-extraordinaire, Ed Begley Jr., has a new reality TV show called Living with Ed. In the words of the New York Times, the show "explores a marriage between two people with opposing domestic agendas and it is a delight." It's a very timely exploration of the challenges of implementing (to an extreme) the practices of sustainable living we all secretly know we should do a slightly better job of.
In this episode, Ed & his wife Rachelle install their new Vetrazzo countertop. I haven't seen it, but the producers tell me we get very prominent positioning, unlike most product installations on a home renovation show. They filmed over two hours of footage with me so hopefully some of my impassioned product pitching survived the cutting room floor!
It was good fun shooting and it's been great to get to know Ed. He's a respected influence in the Hollywood "Green Living" movement. Word gets around and already some of Ed's friends are asking to put Vetrazzo in their new kitchens. Cross your fingers; Next step, Leonardo DiCaprio and Oprah!
As one of the busiest working actors in Hollywood, you may not recognize Ed's name but if you've watched TV in the past 20 years, you'll know his face. He's been on everything from St. Elsewhere and Spinal Tap to The West Wing, The Simpsons, Six Feet Under and Boston Legal.
The show is scheduled to appear Sunday at 10 pm Eastern & Pacific but it's been airing at 7 pm Pacific here in San Francisco so I recommend that you check your local listings. If you miss it Sunday, check the HGTV website; it will be re-broadcast.
Please invite your friends in the Architecture & Design and Real Estate Community, as well as anyone planning to renovate their kitchen or bathroom.




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