Great Hotels Organization Consolidates to Create Great Hotels of the World
Hotel alliance consolidates Great Hotels Organisation, Special Hotels of the World and Metro Hotels to create one global brand
October 5, 2010 - Great Hotels Organization , the London-based hotel sales and marketing company has announced the consolidation of its hotel brands to create one global hotel marketing alliance - Great Hotels of the World (http://www.ghotw.com).
All hotels under the former umbrella brand Great Hotels Organization, four-star brand Special Hotels of the World and corporate mid-range brand Metro Hotels will become part of Great Hotels of the World. The incorporation of brands will create a stronger and more recognisable global hotel brand.
Within the Great Hotels of the World brand there are three levels of distinction to differentiate between hotels of different quality and current member hotels will be reclassified accordingly.
- Great Hotels of the World Luxury Collection - for the most luxurious hotels in the collection
- Great Hotels of the World Premium Collection - for upscale superior hotels
- Great Hotels of the World Classic Collection - for mid-range properties
Carly Gotz, group director sales & marketing at Great Hotels of the World says “We've decided to make this big change following extensive research and consultation with our member hotels, clients and consumers. By bringing the brands together, we will convey a clear message to consumers and the travel trade to strengthen our brand and increase recognition. Each of the hotels will be represented in a luxurious annual directory and will benefit from a whole range of sales and marketing activities. We have also refreshed the Great Hotels of the World logo which will be unveiled at this year's World Travel Market. The consolidation of branding will come into effect later this month.”
The announcement of the consolidation of brands is the first in a series of exciting changes in the pipeline for Great Hotels of the World, of which will be announced in the run up to World Travel market in November.
Great Hotels of the World will be exhibiting at this year's World Travel Market in London. Visit them at stand GV230.
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