Canyon Ranch Appoints Michael Doneff CMO
December 3, 2010 - Canyon Ranch, the world-renowned life enhancement company, has named Michael Doneff as its Chief Marketing Officer. Doneff brings more than 20 years of experience in strategic marketing and communications for high-end lifestyle and hospitality brands.
In his new position, Doneff will play a critical role in the branding, marketing, sales and public relations initiatives for Canyon Ranch's existing properties, as well as its planned expansion into global markets in experiential venues, media and consumer products.
"Michael's notable experience with premium brands within the lifestyle and hospitality industries makes him a strong asset and visionary for Canyon Ranch," said Jerry Cohen, Canyon Ranch Vice Chair and CEO. "We are excited to have him on board as we continue to grow as a leading health and wellness lifestyle brand."
Doneff was most recently Vice President of Marketing for Viceroy Hotel Group where he oversaw the branding and marketing for the company's growing collection of properties. Before joining Viceroy, Doneff served as Vice President of Marketing for three years at the Los Angeles-based SBE where he orchestrated the successful launches and ongoing marketing campaigns of its acclaimed restaurants, nightclubs and hotels. Prior to SBE, Doneff spent 14 years as Executive Vice President of the New York-based Susan Magrino Agency, one of the country's most respected boutique public relations, marketing and events firms.
About Canyon Ranch
Canyon Ranch pioneered the evolution of the wellness lifestyle and has been an industry leader for over 30 years. Operating the world's most celebrated collection of life-enhancement properties, Canyon Ranch has destination health resorts in Tucson, Ariz., Lenox Mass., and Canyon Ranch Hotel & Spa in Miami Beach, the nation's first luxury wellness hotel and residential community. In addition, Canyon Ranch operates SpaClub facilities (spa, wellness and fitness facilities designed to give guests a taste of the more intensive resort experiences) at The Venetian & The Palazzo in Las Vegas, Nev. and Canyon Ranch SpaClub at Sea onboard ships that make up Oceania Cruises and Regent Seven Seas Cruises, as well as on board Cunard's Queen Mary 2 luxury ocean liner. In addition, Canyon Ranch has been named the "Healthiest Spa in America" by Health magazine as well as the "Best Spa for Food" by Gourmet magazine. Also, Canyon Ranch is the only 11-time recipient of the Conde Nast Traveler Best Destination Spa Award and was recently recognized by readers of Travel + Leisure to hold three of the top 10 spots in the magazine's World's Best Awards 2010 for Destination Spas.
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