Dream Inn Santa Cruz Welcomes Lydia Bates as Director of Sales and Marketing
Dream Inn Santa Cruz, the city's iconic beachfront hotel known for its retro-chic charm and vibrant community spirit, is pleased to announce the appointment of Lydia Bates as its new Director of Sales and Marketing. Bates brings more than two decades of hospitality leadership experience to the role, with a proven track record of driving revenue growth and cultivating strong client relationships across California's premier coastal destinations.
A graduate of California Polytechnic State University, San Luis Obispo, Bates has held senior leadership positions at several notable properties, including Hotel San Luis Obispo, Inns of Monterey, and Chaminade Resort & Spa in Santa Cruz. During her tenure at the Resort at Squaw Creek, she earned multiple accolades, including Destination Hotels & Resorts' Chairman's Club and President's Club awards, recognizing her as a top sales producer. Bates also received the prestigious Smart Women in Meetings industry leader award from Smart Meetings magazine.
"Lydia is a highly respected leader whose reputation and expertise are widely recognized throughout the hospitality industry," said Darren Pound, Vice President and General Manager of Dream Inn Santa Cruz. "Her deep understanding of the California hospitality market, combined with her passion for authentic guest experiences, makes her an ideal leader to guide our sales and marketing efforts as we continue to grow our presence in the region."
In her new role, Bates will oversee all sales and marketing initiatives, including group and leisure sales, brand partnerships and digital strategy. She will also play a key role in community engagement, further strengthening Dream Inn's longstanding ties to the Santa Cruz area.
"Returning to Santa Cruz feels like coming home," said Bates. "The Dream Inn is a beloved landmark with an incredible team and a unique spirit that captures the essence of the Central Coast. I'm excited to build on its legacy and help shape the next chapter of its success."
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