Accor Opens First Novotel in Jakarta

Novotel strengthens position as leading four-star brand in Indonesia

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. October 14, 2008

JAKARTA, August 8, 2005. Accor today opens Novotel Mangga Dua, launching the first Novotel in Jakarta and reinforcing Novotel's position as the leading four-star hotel brand in Indonesia.

The 270-room hotel is strategically located in Jakarta's prominent Mangga Dua district long known for its trading, shipping and import-export related industries. In recent years the neighborhood has transformed into a popular shopping and entertainment area, attracting more young professionals and consumers to Mangga Dua.

Novotel Mangga Dua will appeal to Jakarta's growing corporate clientele, targeting international and domestic business travellers and the Indonesian leisure market on weekends and holidays. It is also connected to the sprawling Mangga Dua Square development that features an exhibition centre and shopping mall complex with numerous stores and restaurants.

The hotel will offer guests hotel-wide WiFi coverage in all rooms and public areas, a business centre, 800sqm ballroom, six adjacent meeting rooms for between 40 to 60 people each, Novotel's signature concept restaurant 'The Square, a Fun Pub, swimming pool, fitness centre and spa.

Novotel Mangga Dua incorporates the latest Novotel design features, including the innovative BIZ Executive Floor and BIZ Lounge concepts, targeting a new generation of young Asian travellers looking for modern, fashionable accommodation. The new Novotel room has been redesigned to offer guests greater comfort and convenience, appealing both to travelling business executives and Indonesian families out on a weekend holiday.

Director of Operations - Indonesia, Gerard Guillouet, said Novotel Mangga Dua provides Accor with a strategic presence in Jakarta, one of Asia's largest and most important commercial capital cities. "The hotel is in one of Jakarta's oldest business districts that in recent years has become an exciting nightlife and shopping quarter, making it attractive to a wider clientele. Novotel Mangga Dua strengthens Novotel's position as the leading four-star international hotel in Indonesia, with 11 hotels around the country. Novotel is fast becoming the first choice brand for a growing number of Indonesian travellers and international visitors attracted to its reputation for quality and value for money accommodation."

The addition of Novotel Mangga Dua also strengthens Accor's pre-eminent position as Indonesia's leading international hotel management company, operating 31 hotels and serviced apartments in key resort and business destinations around the country. These include 11 Novotel hotels, nine Ibis hotels, seven Mercure hotels and residences, two Sofitel hotels and two associated properties. Three additional hotels are under development and scheduled to open in 2005.

Novotel Mangga Dua is offering a promotional rate of US$41++ a night for double occupancy in a Superior Room inclusive of breakfast, use of the hotel fitness centre and 10 % off laundry, phone charges and meals at The Square Restaurant between 1 to 31 August. Bookings can be made on via www.accorhotels.com/asia or by ringing Accor's call centre in Indonesia on 0807 1 777 777 (local charge).