Lodging Interactive Launches Chatter Guard for Restaurant Industry

Chatter Guard to Provide Service Attribute Scoring With Human Review Process to Restaurants

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. June 17, 2011

PARSIPPANY, NJ - JUNE 16, 2011 - Lodging Interactive, an award winning Interactive and Social Media Marketing Agency servicing the hospitality industry and the provider of Chatter GuardTM, the hospitality industry's leading social media monitoring service, announced today the launch of Chatter Guard Social Media Monitoring Services for the restaurant industry. Chatter Guard for Restaurants provides ongoing monitoring and service attribute scoring of user generated social media content and reviews.

“Since the introduction of Chatter Guard Social Media Monitoring services in 2005, we have successfully become the market leader within the hospitality vertical and it's now time to expand Chatter Guard into the restaurant vertical,” said Mr. DJ Vallauri, Lodging Interactive's Founder & President. “Chatter Guard for Restaurants provides the same proprietary monitoring technologies combined with human review and attribute scoring services our hotel clients have come to depend upon when seeking to improve their operational efficiencies.”

Chatter Guard for Restaurants includes ongoing monitoring of major restaurant review sites as well as blogs, bulletin boards and social media sites. Chatter Guard for Restaurants monitors the following sites, as well as many others:

● Open Table
● Urban Spoon
● ZAGAT
● Yelp!
● TripAdvisor
● Dine.com
● Dishola.com
● Fodor's
● Frommers

Chatter Guard utilizes proprietary technologies and scours the web to find restaurant related user generated content and reviews. It then processes and filters all reviews via a human review process and provides service level attribute scoring only a human can provide. Attribute scoring consists of Food, Service, Atmosphere, Noise Level and Value.

“While our competitors provide automated reporting and review sentiment scoring, Chatter Guard is still the only service which breaks down each sentence of a review and has a comprehensive human review and service attribute scoring process,” added Mr. Vallauri. “It is this precise information that restaurants can use to improve their own service levels.”

For more information please visit www.LodgingInteractive.com and www.ChatterGuard.com, or email [email protected].

About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions.

Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly's Magellan Awards.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company's website is located at www.LodgingInteractive.com