RateTiger Introduces Price Transparency with Intelligent Rate Data

RTSnapShot helps corporate buyers better understand hotel rates

. August 10, 2011

alt text

London, UK - 9 August 2011 - RateTiger has launched a new price shopping service and has optimized its rate data technology to help buyers gain further insight to the marketplace.

The premium channel management company has enhanced its RTCorp offering and launched a new product to help the industry better see how hotel rates are behaving. RateTiger is now making all its rate data available to online hotel sales channels, hotel chains and corporate buyers to provide greater pricing transparency for the industry.

RTCorp Snapshot provides a one-off report service that is calendar or event and location specific to help buyers or sellers better understand rate performance at a given time without the need of a long term commitment.

Both travel bookers and online travel agents can monitor hotel rates across multiple channels to ensure that prices are reflective of negotiated rates or conform to contractual agreements. This data can be extracted from thousands of travel websites and hotel sites and the Global Distribution Systems (GDS).

"We've been inundated by requests from corporations and travel management companies to tailor our RTCorp service to allow them to get just a snap shot of the hotel marketplace," said Keith Watson, Division President - RTCorp, RateTiger. "Whilst many of our customers need to receive regular rate data to monitor prices, some in the corporate space need it only monthly or quarterly dependent on events or budget planning. RTSnapShot gives them only the most relevant pricing data without long-term commitment to an ongoing subscription, making better sense for budgets and rate planning."

RTCorp is also available as an annual unlimited usage contract, pay as you go or as a plug-in to existing pricing or revenue management systems.

RTCorp Snapshot will be available for demo at GBTA 2011.

About RateTiger:

RateTiger is a premium rate shopping and channel management solutions provider, a thought leader in online sales and revenue management. RateTiger's Product Suite, security certified under ISO 27001:2005, empowers and enables the travel and hospitality industry to compare rates with competitors on a real-time basis and update a wide variety of distribution channels and travel portals easily and efficiently with the largest online channel management network (750+) and XML connections (150+) available. For more details, please visit www.ratetiger.com

For media enquiries, please contact Ryan Haynes on ryanh@ratetiger.com / +44 (0) 7825 66 15 75

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.