LaTour to Manage Celeste Beach Residences & Spa, in Oaxaca
September 1, 2011 - The resort will carry the first LaTour Signature Group private label, reserved for five-star properties and highlighting the pillars of the LaTour Signature experience: culinary, wine, wellness, entertainment and concierge.
"This oceanfront resort and private residence club was designed to carry the LaTour Signature brand and will benefit immensely from the exclusive experience of veteran hotelier Tom LaTour," said Sean Zimmerman, founding partner of SIA Living, the sales and marketing partner for the property. "Celeste will be the finest resort in the region."
Celeste Beach Residences & Spa is a private, gated community offering a collection of two- and three-bedroom residences with an average of 2,384 square feet. The community is comprised of 21 luxury condominiums in seven buildings nestled in a private cove along the Pacific Ocean. All 21 residences are nearing completion and are scheduled to open in December 2011. Pre-sales are underway with 30 percent of the fractional residences already sold in just 12 months.
LaTour Hotels and Resorts has consulted on the property since its inception and will manage Celeste's homeowners association, concierge services, extensive residential services for owners, rental program and exchange opportunities.
"The goal of Celeste, as with every property managed by LaTour Hotels and Resorts, is to deliver extraordinary experiences for discerning guests who expect nothing less," said Tom LaTour, CEO and chairman of LaTour Hotels and Resorts. "We believe the key to a great service company is integrity - not just towards guests, but also towards employees, partners and neighbors, creating an idyllic escape from the everyday world."
Located in Huatulco, a city known for its rich traditions, modern amenities and ideal year-round weather, Celeste is situated in the covetedTejoncito Bay, just steps from the beach. The property combines the benefits of luxury real estate with virgin beaches and unspoiled tropical landscape. Huatulco offers over 20 miles of coastline, nine distinct bays and 40,000 acres of National Park designated by FONATUR, the Mexican government's tourism agency.
Drawing on these influences is the award-winning architecture firm HKS Inc., which brings more than 60 years of international experience in the architectural design of commercial, resort and residential properties. The design, construction and branding of the resort will capture the essence of the region's ancient culture through the use of natural stones, woods and textiles while adding luxurious touches.
Amenities and activities at Celeste Beach Residences & Spa include a beachfront pool, a relaxation pool, spa, Palapa Bar and Grill, golf course privileges, boating excursions, eco tours, a wellness center, a fitness and yoga center and classes, a members' wine lounge, wine program and in-residence chefs. The resort's signature restaurant will be market-based, taking advantage of the bountiful local offerings from land and sea.
In line with Huatulco's dedication to environmentally-friendly practices, Celeste is committed to creating one of the cleanest developments inMexico by building a low impact and eco-friendly master plan. Huatulco is the first sustainable community in the Americas and the third worldwide to be recognized by EarthCheck. EarthCheck is the largest environmental management system used by the travel and tourism industry for the benchmarking and certification of their operational practices.
The resort will donate a portion of unit sales to charitable organizations in the community to benefit community residents, businesses and organizations. The LaTour management team will also incorporate its own sustainability and social responsibility programs.
In Mexico, LaTour also manages El Secreto Residences and El Caracol Condos & Penthouses in San Miguel de Allende; Delcanto, a condominium resort in Nuevo Vallarta; and Los Veneros Resort Residences & Beach Club, a resort community in Punta Mita.
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