Leading Hotels of the World Becomes Title Sponsor of Cornell Hospitality Research Summit
Ithaca, NY - February 21, 2012 - The Leading Hotels of the World, Ltd. will be the title sponsor of the second Cornell Hospitality Research Summit (CHRS), which is scheduled for October 8 and 9, 2012, at the Cornell School of Hotel Administration. Developed by the Cornell Center for Hospitality Research (CHR), the conference will bring industry leaders and academic researchers together to share research-based information designed to advance the industry's practice. In conjunction with the CHR's 20th anniversary observance, the theme of this year's summit is "Service Excellence and Performance Growth in the Global Hospitality Industry: Strategies and Approaches for Navigating Forward."
"I am delighted to announce The Leading Hotels of the World as the CHRS title sponsor," said Professor Rohit Verma, CHR executive director. "Given their global status, Leading Hotels and Ted Teng, its president and CEO, are industry leaders who demonstrate the key aspect of the CHRS, which is turning information into best practices and service excellence. We are delighted that Ted has agreed to help us in developing a superior program for the CHRS participants." Verma added that the call for papers and presentations is still open (until March 2), for industry practitioners and academics who have research-based information to improve industry practice.
A graduate of the School of Hotel Administration, Teng has long supported the school's connections with the hospitality industry and is a member of the dean's advisory council at the School of Hotel Administration. "I attended the first CHRS, and was impressed at both the quality of information and the level of participation," said Teng. "The research presented at this conference is just what the industry needs. This is fact-based knowledge that can improve the industry's practices all along the line. The only frustration is that it is impossible to attend all the presentations."
The 2010 CHRS featured 45 individual breakout sessions and four keynote speeches. The CHRS breakout sessions are summarized in five proceedings documents, covering presentations on industry analysis, social media, electronic distribution, sustainability, and marketing issues, including internet analytics, brand management, and customer loyalty. All these are available at no charge on the CHR website, as are all of CHR's research studies (chr.cornell.edu). The 2012 CHRS will build and expand on those topics, among others.
Several other firms are sponsoring the CHRS as well, and more sponsorships are available. Current sponsors are: Deloitte, HVS, IDeaS (a SAS company), J.D. Power and Associates, LRP Publications, PKF Hospitality Research, Proskauer, SAS, Taj Hotels, Resorts, and Palaces, and Wyndham Hotel Group. Companies interested in sponsoring this world-class conference should contact CHR Associate Director Jennifer Macera ([email protected]).
About The Leading Hotels of the World
The Leading Hotels of the World, Ltd. (www.LHW.com) is the largest luxury hospitality organization in the world, representing over 430 of the finest hotels, resorts, and spas in over 80 countries. Its mission is to curate and champion an exclusive collection of independent properties, including grand palaces, intimate city hideaways, luxury tent enclaves, and expansive self-contained resorts. Established in 1928 by several influential and forward-thinking European hoteliers, Leading Hotels started with 38 initial members. Its customers demand levels of quality they have come to expect of the brand, while seeking authentic and enriching travel experiences. To be considered for inclusion, a hotel must adhere to strict quality standards and master the art of extraordinary hospitality.
About the Cornell Hospitality Research Summit
Under the leadership of the Cornell Center for Hospitality Research (CHR), the Cornell Hospitality Research Summit (CHRS) brings together industry executives, academic researchers, and other industry leaders for presentations and discussions aimed at developing new ideas, theories, and models that improve strategic, managerial, and operating practices. Set for October 8 and 9, the theme of the 2012 CHRS is "Service Excellence and Performance Growth in the Global Hospitality Industry: Strategies and Approaches for Navigating Forward." Meeting at the School of Hotel Administration on the beautiful Cornell University campus, travel and tourism managers, executives, and researchers will work together to set a strategic and intentional course forward to achieve the goals of service excellence and performance growth. Given the many forces that are pushing and pulling the international hospitality industry, the Cornell Hospitality Research Summit 2012 will focus on strategies and approaches for navigating forward.
About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 77 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu.
Center Senior Partners: ASAE Foundation, Carlson Hotels, Hilton Worldwide, McDonald's USA, Philips Hospitality, SAS, STR, and Taj Hotels Resorts and Palaces
Center Partners: Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., HVS, Hyatt Hotels Corporation, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, newBrandAnalytics, priceline.com, PricewaterhouseCoopers, Proskauer, Sabre Hospitality Solutions, Sathguru Management Consultants (P) Ltd., Schneider Electric, Thayer Lodging Group, Thompson Hotels, Travelport, WATG and Wyndham Hotel Group
Center Friends: 4Hoteliers.com • Berkshire Healthcare • Center for Advanced Retail Technology • Cleverdis • Complete Seating • Cruise Industry News • DK Shifflet & Associates • ehotelier.com • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • hospitalityInside.com • hospitalitynet.org • Hospitality Technology Magazine • HotelExecutive.com • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • J.D. Power and Associates • The Lodging Conference • Lodging Hospitality • Lodging Magazine • LRA Worldwide, Inc. • Milestone Internet Marketing • MindFolio • Mindshare Technologies • PhoCusWright Inc. • PKF Hospitality Research • Questex Hospitality Group • Resort and Recreation Magazine • The Resort Trades • RestaurantEdge.com • Shibata Publishing Co. • Synovate • UniFocus • Vantage Strategy • WageWatch, Inc. • The Wall Street Journal • WIWIH.COM
Contact:
Jane Henion,
607.255.9780,
[email protected]
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
