HFTP Announces Cisco as Patron Sponsor of GUESTROOM 20X

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. June 04, 2012

AUSTIN, TEXAS, USA - June 1, 2012 - Hospitality Financial and Technology Professionals (HFTP®) announced today that Cisco is the patron sponsor of GUESTROOM 20X. The futuristic guestroom features the hospitality industry's most innovative technologies, including Cisco Connected Hospitality solutions.

The exhibit debuts at the 2012 Hospitality Industry Technology Exposition and Conference (HITEC®), the world's largest hospitality technology exposition and conference. HITEC 2012, produced by HFTP, is June 25 - 28 at the Baltimore Convention Center in Baltimore, Md. USA.

“As hotel guests increasingly rely on emerging technology to enhance their travel experience, GUESTROOM 20X provides a vision for the future of guestroom and hotel technology, transforming the way guests experience a hotel property. The time for hoteliers to start planning for tomorrow's hotel is now," said Antonio DiMilia, industry director of Hospitality & Travel at Cisco.

GUESTROOM 20X is a model guestroom featuring the latest and near-future technologies for the modern hotel room. HFTP produces a new version of the special exhibit every other year, after a worldwide, comprehensive search of existing, cutting-edge and future guestroom innovations.

Along with other new technologies, the 2012 version of GUESTROOM 20X will display Cisco Connected Hospitality's solutions. These solutions include mobile hospitality and travel applications that can run on any device, including Meridian by Spotlight Mobile, an indoor location-sensing system application enabled by Cisco's Mobility Services Engine and SuiteLinq, a digital media platform application accessed through Cisco's high-speed wireless connectivity portfolio.

“Over the years, GUESTROOM 20X has become an important reference for the future of guestroom technology. Some innovative products seen in previous versions of GUESTROOM 20X can sometimes be found in hotel rooms around the world,” said Frank Wolfe, CAE, CEO of HFTP. “It takes a lot of time and hard work to pull the model guestroom together and we appreciate Cisco's support in fostering the future of our industry.”

For more information about GUESTROOM 20X visit www.guestroom20x.org or contact the HFTP Meetings & Special Events Department at [email protected], (800) 646-4387 or +1 (512) 249-5333.

About Cisco Connected Hospitality
Cisco Connected Hospitality delivers sophisticated services that differentiate hotel brands and create a personalized experience for each guest. Cisco offers hospitality decision-makers a comprehensive suite of solutions that address common industry concerns about employee productivity, complicated and outdated communications systems, energy costs and lost revenue streams. For more information, visit www.Cisco.com/go/hospitality.

About HFTP
HFTP, Austin, Texas, USA and Maastricht, The Netherlands, founded in 1952, is the global professional association for financial and technology personnel working in hotels, clubs and other hospitality-related businesses. HFTP provides first class educational opportunities, research, and publications to members around the globe including, the premiere hospitality technology conference HITEC--founded in 1972. HFTP also awards the only hospitality specific certifications for accounting and technology --the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants.