Langham Boston Focuses on Babies

. October 14, 2008

BOSTON, MA, August 23, 2006. The Langham Boston has launched a new V.I.B. "Very Important Baby" Programme, which offers special packages for babies and small children.

The hotel invites families to leave stress at home and stay at the luxury property, which is a member of The Leading Hotels of the World and has two-award winning restaurants. The Langham is located near Boston's historic sites and attractions, too.

An important element of Langham's V.I.B. Programme is the hotel's new V.I.B. Concierge, which ensures that Very Important Babies and Very Important Big Brothers and Sisters have the important necessities upon arrival - from pre-ordered baby food to unlimited Huggies to top-of-the-line Propoline for Babies products by APIVITA.

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Revenue Management: Getting it Right

Revenue Management has evolved into an indispensable area of hotel operations, chiefly responsible for setting forecasting and pricing strategies. Because the profession is relatively new to the hotel and hospitality industries, a clear-cut definition of what exactly Hotel Revenue Management is has only recently emerged - Selling the Right Room to the Right Client at the Right Moment at the Right Price on the Right Distribution Channel with the best commission efficiency. Though the profession can be summed up in a single sentence, that doesn't mean it's easy. In fact, it's an incredibly complicated and complex endeavor, relying on mountains of data from a wide range of sources that must be analyzed and interpreted in order to formulate concrete pricing strategies. To accomplish this, Revenue Managers rely on an array of sophisticated technology systems and software tools that generate a multitude of reports that are central to effective decision-making. As valuable as these current technology systems are, much of the information that's collected is based on past historical trends and performance. What's new is the coming of big, data-driven, predictive software and analytics, which is likely to be a game-changer for Revenue Managers. The software has the capacity to analyze all the relevant data and predict occupancy levels and room rates, maximizing hotel profitability in the process. Another new trend that some larger hotel chains are embracing is an emphasis on Booking Direct. For Revenue Managers, this is another new channel with its own sales and costs that have to be figured into the mix. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.