Cornell Launches Online Certificate Program in Hotel Revenue Management

Provides Tools for Managers to Improve Profitability in a Variety of Hospitality Settings

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. October 14, 2008

ITHACA, NY, February 19, 2007. The Cornell Center for Hositality Research has partnered with Cornell University's School of Hotel Administration to create a five- course certificate series on the strategies and techniques of hotel revenue management. The courses, authored by School Professor Sheryl E. Kimes, are designed to develop essential revenue maximizing skills for revenue management professionals and other hotel managers with revenue responsibilities. The five courses are adapted from Dr. Kimes' courses delivered in the Hotel School's Professional Development Program in Ithaca, Brussels, and Singapore.

This certificate provides a holistic view of the application of revenue management concepts and practices to the hospitality industry. The courses focus on several high-impact drivers for maximizing revenue: forecasting and availability controls, pricing and distribution channel management, overbooking and group management, and non-traditional revenue management applications. Each course explores a topic in depth, with particular emphasis on the role of strategy in effective revenue management and the practical application of tools and techniques in the hospitality setting. Executives from several leading hospitality brands advised eCornell's instructional designers on the content and format of the program.

Each course is designed to be both a part of the certificate program and a stand-alone learning experience. The courses in the series are: An Introduction to Revenue Management; Forecasting and Availability Controls; Pricing and Distribution Channel Management; Overbooking Practices and Group Management; and Non-Traditional Applications of Hotel Revenue Management.

Registrations are being accepted now for all courses. Instruction in this new certificate program begins in April, 2007. All courses are delivered online using eCornell's proprietary Structured Flexibility(TM) delivery methodology. Each course requires about six hours of learning time over a two- week period and is facilitated by an expert instructor in revenue management to ensure knowledge transfer and application back into the workplace. Each course will provide interactive and hands-on tools that will enable managers to readily apply new strategies and techniques.

About eCornell

Established and wholly-owned by Cornell University, eCornell has the most comprehensive online, professional and executive development curriculum offered by any top-20 university in the United States. eCornell provides exceptional online learning experiences tailored for professional and executive development in the areas of strategy, leadership and management development, human resources, financial management, and hospitality management. Collaboration between Cornell faculty experts and learning and user-experience designers provide for engaging, rigorous, and interactive learning. For more information, please visit www.ecornell.com.

About the School of Hotel Administration

The Cornell University School of Hotel Administration is shaping the global knowledge base for hospitality management through leadership in education, research and industry advancement. The School provides management instruction in the full range of hospitality disciplines, educating the next generation of leaders in the world's largest industry. Founded in 1922 as the nation's first collegiate course of study in hospitality management, the Cornell Hotel School is recognized as the world leader in its field. For more information, visit www.hotelschool.cornell.edu.