Settle Inn Launches Loyalty Program
Hotel guests enrolled in Rest Rewards receive immediate benefit
ABERDEEN, ND, February 28, 2007. Settle Inn LLC is launching its new loyalty program 'Rest Rewards' as a way to say thank you to guests.
Guests can enroll in Rest Rewards free of charge either online at www.settleinn.com or in person at the hotel. Membership benefits include a welcome amenity package and extended checkout privileges. Benefits are awarded as soon as guests sign up.
The check-in amenity package, which includes a bottled water and snacks, is designed with Settle Inn's refresh and replenish philosophy in mind.
"We want to reward our guests on every stay - especially those guests who may never log enough nights to earn rewards under traditional points & miles programs. Eventually, we hope to expand the rewards program to offer our guests additional benefits for staying with us," said Tim O'Connor, Settle Inn's senior vice president of brand management. Rest Rewards is our way of personally thanking guests for staying with us each and every time. Providing visitors with this specialized service during each stay enhances Settle Inn's unique character and personality of providing a relaxing and restful stay."
"Settle Inn franchisees are embracing Rest Rewards because it not only builds brand loyalty, it's also very low cost", O'Connor said. "Most hotel loyalty programs are very costly to the franchisee. We wanted to create a program that allows guests to be rewarded without creating too many extra costs for our franchisees," he added.
Settle Inn is consistently earning praise for developing a new standard in fair franchise agreements. The company received a near-perfect rating (99.3%) in fair franchising by the American Association of Franchisees and Dealers. The 14-year-old company also has agreements in place with other franchisees to build additional hotels in 2007 and beyond. In December, Settle Inn purchased GuestHouse International Inns, Hotels & Suites, a leading upper-economy brand of more than 70 franchisees with operations in 22 states and China.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
